Madison Social set to expand impact

http://www.fsunews.com/story/news/2017/02/19/madison-social-set-expand-impact-upcoming-delivery-app/98102318/

Tallahassee hot-spot Madison Social is gearing up to bring its customers added convenience through its upcoming delivery app, set for release this March.

The app will focus on providing customers in the CollegeTown area with their favorite menu items without the long waits and costly delivery fees. Madison Social co-owner Matt Thompson says the project is part of their effort to expand their reach and capitalize on those seeking more variety for quick food options near campus.

Thompson, who is co-owner of Madison Social, Township and Centrale, says the bar/restaurant trio has seen difficulty in ensuring its customers have access to their signature dishes when they want them. “You can order your food from us and it takes an hour, hour and a half, even if you’re living right down the street from us,” said Thompson of the current food delivery landscape in the area.


“What we saw is that all three of our brands get orders through Penny Delivers all the time. Centrale provides our most restaurant experience, so we saw a lot of food orders come in for them, which is what really led the charge. If I can get it to you quicker than anywhere else you’re ordering from, our food becomes a more viable option.”

Catering to the needs of their CollegeTown-based customers demonstrates the impact local residents have had on Madison Social as well as, conversely, the impact the Madison Social brand has had on the area.

Thompson says that while their original mission might have been to provide a “different, better experience” for Tallahassee drinkers, they’ve seen a steady transformation of the businesses serving students and the rest of the Tallahassee community.

“To have a successful college town, you can’t have segregation of a community. For a long time, that’s what Tallahassee had. Students 25 years ago had no reason to go beyond Tennessee street and Monroe street. What we’ve seen over the years is an effort to pull more students to the other parts of town with these different kinds of places.”

It seems these developments are just the beginning for what residents can expect in the CollegeTown district. Thompson cited future projects, such as updates to the Donald L. Tucker Civic Center and FSU’s continuing efforts to become a National Top 25 University, as incentives to further develop Tallahassee’s urban culture.

These developments include continued establishment of CollegeTown as Tallahassee’s premiere food district, pioneered by Madison Social and Centrale, among others. Other developments, such as construction for the new Hotel Indigo starting this Fall, will aim to expand Tallahassee’s tourist market with travelling sports fans, business executives and, most importantly, visiting parents.

In the meantime, Madison Social, Township and Centrale will continue to hold down the fort as prime spots for local residents to enjoy food and drinks in a unique atmosphere. Come March, the new delivery app will ensure that CollegeTown residents will have even more convenient access to their favorite foods, be it a brick oven pizza or the coveted BLT dip.