US News Ranking update

 

FSU is one of the nation’s top public colleges and universities for students seeking an excellent education at an affordable price, according to The Princeton Review®. FSU was selected #11 out of more than 650 institutions considered and surveyed.https://t.co/pwQnLsSK1X

— Florida State University (@floridastate) April 29, 2021

The FSU College of Criminology and Criminal Justice is the #1 ranked online Criminal Justice program by @usnews. Its faculty is ranked No. 1 in the nation for research productivity and is in the top 10 for grant acquisition. Congrats #FSU21🎓 grads! https://t.co/Ss7fu9ULQX pic.twitter.com/xdDQ82UN7N

— Florida State University (@floridastate) April 23, 2021

For the second year in a row, the FSU College of Medicine is the nation's most selective medical school for admissions according to data collected by @usnews. https://t.co/M27jdPeOMx

— FSU College of Medicine (@FSUCoM) April 22, 2021

Florida State University is ranked No. 19 in the U.S. News & World Report's "Best Colleges 2021,” marking the second consecutive year that the university placed in the Top 20 in public universities. #FSUDay pic.twitter.com/cOe7tF7Lqg

— Florida State University (@floridastate) March 31, 2021

The 2022 @usnews medical school rankings include new categories for diversity and health profession shortage areas. FSU’s College of Medicine debuted in the top 20 in both categories and earned a top 50 ranking for primary-care production. https://t.co/nF8WK4vIMS

— FSU College of Medicine (@FSUCoM) March 30, 2021

Today is #FSUDay @FloridaCapitol, great time to talk about rankings! #2 engineering UG in FL and Top 40 nationwide for public engineering schools w/ PhD & Top 100 nationwide for grad school! #WeAreFSU and #NoleEngineers are creating the future, @myflhouse & @FLSenate! pic.twitter.com/yBrYAEBLZP

— FAMU-FSU Engineering (@FAMUFSUCOE) March 31, 2021

Florida State University is retaining first-year students at a record rate, according to the most recent data reported to the @FLBOG. 95% of FSU’s first-time-in-college students who enrolled stayed for their sophomore year — a record for the university. #FSUDay pic.twitter.com/T1grmykkh2

— Florida State University (@floridastate) March 31, 2021

Florida State University’s four-year graduation rate is among the highest in the country at 74%, placing FSU first in the State University System and in the Top-10 among public universities. #FSUDay pic.twitter.com/cWSjlC2NB0

— Florida State University (@floridastate) March 31, 2021

2020 ACC total compensation for football coaches

 

The ACC order for 2020, for total compensation for football coaches, via @usatodaysports pic.twitter.com/pqbdgU3bgC

— Joe Giglio (@giglio_OG) April 17, 2021

FSU Student Union Update

 

Exciting stuff! Can't wait to see the new student union! https://t.co/2aGrsAVpnR

— FSU Facilities (@FSUFacilities) April 16, 2021

Realignment Revenue Options

 Realignment Revenue Options

Value of Schools with Regard to Realignment

A Different Way to Look at the Value of Schools with Regard to Realignment

Here is a revealing look at what each conference's media payouts would be if they were apportioned on the basis of all factors that go into the valuation of a schools athletic programs as per the Wall Street Journals assessment of those values.

Each of the P5 schools valuations were divided by that conferences total valuation to come up with a percentage of the total value that each school represents. Then the media revenue from the 2018-9 season was divided by that percentage to reveal what each school might have made if conference media contracts were not share and share alike.

I want you to pay close attention to the wide variations from top to bottom and in some cases long held beliefs of values in realignment might be shattered. Take each conference unto itself and try not to make cross comparisons as each has different percentages valid only within that conference. That said it should give you a strong indication of how solid conferences are based upon how tight the groupings are or are not. The PAC for instance is relatively compact in the difference between first and last, as is the ACC. The Big 10 is strong at the top and weak at the bottom. The ACC's laggards are rather obvious and each conference's drag on revenue is clearly revealed. But perhaps no conference is more top heavy with a greater divide than the Big 12.

It is also interesting to note how many of the programs that realigned in 2012 because of market size actually have little real value when branding, market reach, and other factors are considered.



SEC
Total Value of Media Contract $651,000,000 / Per School Payout: $46.5 million
Total WSJ valuation of the Conference $7,491,918,011

Alabama / 13.5% of Conference Value / $87,885,000 value of media share
Georgia / 11.9% of Conference Value / $77,469,000 value of media share
Auburn / 11.6% of Conference Value / $75,516,000 value of media share
Louisiana St./ 11.4% of Conference Value / $74,214,000 value of media share
Tennessee / 9.7% of Conference Value / $63,147,000 value of media share
Florida / 8.5% of Conference Value / $55,335,000 value of media share
Texas A&M / 7.2% of Conference Value / $46,872,000 value of media share
Arkansas/ 6.2% of Conference Value / $40,362,000 value of media share
South Carolina / 6.2% of Conference Value / $40,362,000 value of media share
Mississippi / 4.6% of Conference Value / $29,946,000 value of media share
Kentucky / 3.6% of Conference Value / $23,436,000 value of media share
Mississippi St./ 3.0% of Conference Value / $19,530,000 value of media share
Missouri / 1.6% of Conference Value / $10,416,000 value of media share
Vanderbilt / 1.1% of Conference Value / $7,161,000 value of media share


Big 10
Total Value of Media Contract $784,000,000 / Per School Payout: 56 Million
Total WSJ valuation of the Conference $5,389,814,258

Ohio State / 19.5% of Conference Value / $152,880,000 value of media share
Michigan / 17.2% of Conference Value / $134,848,000 value of media share
Penn State / 9.6% of Conference Value / $75,264,000 value of media share
Wisconsin / 8.8% of Conference Value / $68,992,000 value of media share
Nebraska / 8.8% of Conference Value / $68,992,000 value of media share
Iowa / 8.5% of Conference Value / $66,640,000 value of media share
Michigan St./ 6.6% of Conference Value / $51,744,000 value of media share
Minnesota / 5.0% of Conference Value / $39,200,000 value of media share
Indiana / 3.4% of Conference Value / $26,656,000 value of media share
Northwestern / 3.3% of Conference Value / $25,872,000 value of media share
Illinois / 2.9% of Conference Value / $22,736,000 value of media share
Maryland / 2.8% of Conference Value / $21,952,000 value of media share
Purdue / 2.5% of Conference Value / $19,600,000 value of media share
Rutgers / 1.2% of Conference Value / $9,408,000 value of media share


Big 12
Total Value of Media Contract $360,000,000 / Per School Payout: 36 Million
Total WSJ Valuation of the Conference $3,537,219,087

Texas / 31.3% of Conference Value / $112,680,000 value of media share (no T3)
Oklahoma / 25.0% of Conference Value / $90,000,000 value of media share (no T3)
Kansas St. / 7.8% of Conference Value / $28,080,000 value of media share
Oklahoma St. / 7.7% of Conference Value / $27,720,000 value of media share
Texas Tech / 6.9% of Conference Value / $24,840,000 value of media share
Kansas / 5.9% of Conference Value / $21,240,000 value of media share
T.C.U. / 5.4% of Conference Value / $19,440,000 value of media share
Iowa St. / 5.5% of Conference Value / $19,080,000 value of media share
Baylor / 3.0% of Conference Value / $10,800,000 value of media share
West Virginia / 1.7% of Conference Value / $6,120,000 value of media share


ACC
Total Value of Media Contract $450,800,000 / Per School Payout: 32.2 Million
Total WSJ Valuation of the Conference $2,378,969,826

Clemson / 12.5% of Conference Value / $56,350,000 value of media share
Florida St./ 12.2% of Conference Value / $54,997,600 value of media share
Virginia Tech / 11.7% of Conference Value / $52,743,600 value of media share
Georgia Tech / 9.0% of Conference Value / $40,572,000 value of media share
Miami / 8.1% of Conference Value / $36,514,800 value of media share
N.C. St./ 7.5% of Conference Value / $33,810,000 value of media share
Louisville / 7.4% of Conference Value / $33,359,200 value of media share
North Carolina / 6.5% of Conference Value / $29,302,000 value of media share
Virginia / 5.7% of Conference Value / $25,695,600 value of media share
Syracuse / 5.1% of Conference Value / $22,990,800 value of media share
Pittsburgh / 4.8% of Conference Value / $21,638,400 value of media share
Boston College / 3.4% of Conference Value / $15,327,200 value of media share
Wake Forest / 3.2% of Conference Value / $14,425,600 value of media share
Duke / 2.8% of Conference Value / $12,622,400 value of media share
* Notre Dame's value is 5th nationally so if a full member of the ACC their % of Conference value would be 27.7% and would dwarf the rest of the ACC.


PAC 12
Total Value of Media Contract $386,400,000 / Per School Payout: 32.2 Million
Total WSJ Valuation of the Conference $3,008,222,679

Washington / 14.7% of Conference Value / $56,800,800 value of media share
Oregon / 11.6% of Conference Value / $44,822,500 value of media share
U.S.C. / 10.8% of Conference Value / $41,731,200 value of media share
U.C.L.A. / 10.0% of Conference Value / $38,640,000 value of media share
Arizona St. / 10.0% of Conference Value / $38,640,000 value of media share
Stanford / 7.7% of Conference Value / $29,752,800 value of media share
Utah / 7.1% of Conference Value / $27,434,400 value of media share
Colorado / 6.9% of Conference Value / $26,661,600 value of media share
California / 6.6% of Conference Value / $25,502,400 value of media share
Arizona / 5.5% of Conference Value / $21,252,000 value of media share
Washington St. / 4.7% of Conference Value / $18,160,800 value of media share
Oregon St. / 4.2% of Conference Value / $16,228,800 value of media share

The Wall Street Journal valuation modeling above is strictly for football...the WSJ does the identical analysis for basketball. Per the WSJ valuations, basketball adds another 40% value to the ACC schools. Unlike the other power conferences, basketball does make a difference when discussing "profitability" or "free cash flow" for ACC athletic programs.

Some oddities about WSJ valuations: Louisville basketball valuation ($320M) is nearly twice its football valuation ($176M); and Syracuse basketball valuation ($154M) is higher than its football valuation ($121M). If these valuations are accurate, then Louisville and Syracuse should have remained in the Big East and focused more on basketball...LOL


If WSJ valuations are to be believed as a proxy for media rights generation, then the accurate proportions would be

LOU 0.50 13.3%
CU 0.35 9.5%
FSU 0.34 9.1%
VT 0.32 8.7%
UNC 0.30 8.0%
SYR 0.28 7.4%
DU 0.26 7.0%
NCS 0.24 6.6%
GT 0.24 6.4%
MIA 0.23 6.2%
UVA 0.21 5.8%
PITT 0.20 5.5%
BC 0.11 3.0%
WF 0.11 3.0%
ND 0.01 0.4%
3.72 100.0%

The second column has the combined (football and basketball) WSJ valuation in billions of US$. Notre Dame's valuation is strictly the WSJ's basketball-only data.

Within the ACC, the generation of media rights payouts has little correlation to the WSJ valuation modeling. Clemson, Florida State and Miami are the bell cows that deliver media rights payouts (via viewership). To a lesser extent, Virginia Tech and Louisville are also above average contributors to the current media rights payouts.

BOT 4/1 Meeting

 

Support-Material-2021-04-01.pdf

-Record # of undergrad apps 62K plus (1.7 percent increase over previous year).

-Record number of grad applications.

-Discussion of academic hotel:

-Acquisition Zone Update

-FSU Targeting Top 15 and eventually Top 10 University.

-KPI for state listed at middle of page

ACC Revenue Factoid

 Bowl revenue was not shared when FSU joined the ACC in 1992. It changed to equal distribution when Swofford was named commissioner in 1997.

ACC Media Rights - Viewership by School

 

ACC Media Rights - Viewership by School

ACC Media Rights - Viewership by School

Wahoowa84 

I tallied Sports Media Watch football viewership data for the past 4 years (2017-2020). Ranking each power 5 school by four criteria:
1) # viewers (home, away & neutral site games, including bowls)
2) average # viewers per game (home, away & neutral site games, including bowls)
3) # of viewers for home venue (what the conference sells as Media Rights)
4) average # viewers for home venue (what the conference sells as Media Rights)

In order of ACC media value:

Clemson (#9 P5 rank; 31% of viewership of ACC teams; 16% of ACC's T1 & T2 media rights viewership)
Miami (#18; 12%; 11%)
FSU (#19; 9%; 10%)
VT (#29; 7%; 7%)
Louisville (#30; 6%; 8%)
UNC (#39; 5%; 7%)
Pitt (#41; 5%; 5%)
GT (#42; 4%; 6%)
BC (#43; 4%; 6%)
Syracuse (#46; 4%; 4%)
UVA (#54; 4%; 3%)
Wake (#55; 4%; 4%)
NC State (#56; 4%; 4%)
Duke (#62; 3%; 2%)

The P5 schools ranked ahead of Clemson in terms of viewership are: Alabama, Ohio State, Michigan, Georgia, LSU, Auburn, Notre Dame and Oklahoma.

The P5 schools ranked below Duke in terms of viewership are: Rutgers, Kansas and Oregon State.

Unfortunately, Tobacco Road is where football viewership struggles.

In order of SEC media value:

Alabama (#1 P5 rank; 23% of viewership of SEC teams; 16% of SEC's T1 & T2 media rights viewership)
Georgia (#4; 16%; 10%)
LSU (#5; 13%; 11%)
Auburn (#6; 10%; 11%)
Florida (#9; 9%; 10%)
TAMU (#14; 6%; 6%)
Tenn (#17; 4%; 6%)
SC (#20; 3%; 4%)
Miss St (#21; 4%; 5%)
Ole Miss (#32; 3%; 4%)
Ark (#33; 2%; 3%)
UK (#38; 2%; 1%)
Mizz (#52; 2%; 2%)
Vandy (#53; 1%; 2%)

For perspective, viewership for SEC conference media rights was more than double the viewership of the ACC. In addition, the SEC championship game was 9% of the SEC media rights (versus 8% for the ACC).

When you control for actual viewership you can see the correlation to good teams and good ratings.

2018 - Gator Bowl TAMU 5.14M - NC State ranked about 21, TAMU around 26
2017 - Clemson - 2.83M - NC State ranked about 20, Clemson 6
2020 - Gator Bowl Kentucky - 2.71 M NC State with 8 win season
2019 - Clemson - 2.71 - Clemson running toward national title
2017 - ND 2.65 M - NC State ranked 14, ND 9
2017- Sun Bowl Arizona State - 2.2 M 9-4 NC State team
2017 - Florida State - 2.06 M - FSU ranked 12th (the begin of their last slide)
2020 - Miami - 1.87 M - Miami ranked 11 and NC State ranked 26-27
2018 - Clemson 1.87 M - Clemson ranked 3 and NC State ranked 16
2017 - BC 1.71 - An ABC Game in an NC State 9-4 season
2017 - Louisville - 1,549 same as above

FSU has had a worse overall 4-year record than NC State, UNC, UVA, Wake or Duke (when has that ever occurred?). ESPN televised 15 out of 25 games played at Doak-Campbell Stadium with an average viewership of 2.1M per game. Games at Doak-Campbell are just worth more to ESPN because more fans watch FSU...even when they are not that good.

ACC Revenue by Team

 

It isn't about being good, which Wake Forest is not, it is about nobody gives a damn about Wake Forest. https://t.co/39VInq0JpP pic.twitter.com/fEPoZZHlK3

— Max Livingston 🐅 (@PythonMafia_) April 14, 2021

NFL 1st Round Draft Picks By School - 21st

 

Nice Find by HokieMark

NFL 1st Round Draft Picks By School - 21st Century pic.twitter.com/wak212AVrm

— Big Game Boomer (@ATL_boomer1990) April 13, 2021

ACCN mirrors ACC Tobacco Road mess

 

ACC FB fan unhappy with ACCN choices

Here is an example of what Jim Phillips is talking about...and it needs to change.

NCSU and FSU [had] their spring games on the ACCN [Saturday].

NCSU starts at 1pm but doesn't air on time thanks to Cuse vs UVa women's lacrosse. Instead of moving the lacrosse game to ACCNX, they instead move football there. To make matters worse, those that go to ACCNX can't find the game BECAUSE IT ISN'T LISTED.  This is an idiotic decision on behalf of the ACCN.

Oh but it gets better. At 3pm, the ACCN announces it will move the spring game back to ACCNX in order to air UNC vs Notre Dame women's lacrosse... that just so happened to be in a rain delay!

So they couldn't move the UVa/Cuse game to ACCNX... but they could move the football... TWICE.

So, again, until this conference starts putting football first,  this is the type of crap will happen. No way... the SEC would have pulled that stunt today.

ACC programs want these spring games televised in part to help recruiting....and our brilliant network suits instead chose to air another sport.

Absolutely moronic

FOF Proposal is out

 

Florida State unveils plans for new version of standalone football facility

PDATED RENDERINGS OF NEW FOOTBALL OPERATIONS BUILDING

Florida State Director of Athletics David Coburn and Seminole Boosters President and CEO Michael Alford released new renderings Wednesday for a new football operations building for Florida State football.

“The response by our supporters throughout the Unconquered Campaign shows their commitment to Florida State and our athletics program,” Coburn said.  “We need these additional facilities to properly serve the needs of our football program and to enable us to expand existing shared areas in the Moore Athletic Center and improve our ability to support all our sports.  I know we will find, as we did when we built the Dunlap Athletic Training Center, that these facility improvements have a huge impact across the board.”

In September 2018, FSU Athletics and Seminole Boosters joined the University in announcing a five-year Unconquered Campaign.  The $100 million campaign was initiated to fund a new football facility, student-athlete scholarship endowments, a redesign of the Seminole Golf Course by the Jack Nicklaus Legacy team, infrastructure improvements and innovations at Dick Howser Stadium and the Tucker Center, along with additional projects.

“We recently reached the $100 million pledge goal of the Unconquered Campaign and will continue to raise funds to accomplish all of our goals,” said Alford.

“We are receiving a great response from our benefactors including many commitments to the new football facility project. In our discussions, they are excited about the vision and direction of the athletic department and Seminole Boosters.”

The football operations building will be the new day-to-day home of Florida State football.  Located adjacent to the Albert J. Dunlap Athletic Training Complex and the Dunlap practice fields, the new center will be one of the most significant investments in the program’s history.  Inside its 150,000 square feet of dedicated space, Seminole student-athletes will enjoy first-class resources including:

• Dedicated football training facility attached to the existing Dunlap Athletic Training Center
• 13 position meeting rooms
• Indoor walk-thru meeting area adjacent to position meeting rooms
• Locker room
• Dedicated recruiting lounge/suit
• Offices for Football Coaching Staff
• Private Event Space
• Strength Training and Weight Room Centers that include:
  • Walk-thru recovery pools
  • Custom hot/cold plunge pools
  • Underwater treadmill pools
  • Dedicated recovery suite
  • Cryotherapy, hyperbaric chamber, high altitude room
• Team Meeting Rooms
• Player development areas
• Virtual Reality/Performance Enhancement Areas
• Nutrition/Fueling Stations
• Coaches Video/Production Offices

“This facility project is all about attracting the very best student-athletes and developing them, in all aspects,” said Alford.  “We are committed to fostering an environment where every student-athlete is able to perform at a high level while receiving leadership and life-skills training that they can take with them after they graduate.

“Ultimately, this facility will accommodate programs that will help our student-athletes and teams succeed. All 20 programs will benefit from this project and we are excited to help make this possible in partnership with our supporters.”

The football facility project will continue to be privately funded through donations made to Seminole Boosters, supplemented by new revenue streams tied to recently announced seating and infrastructure concepts at Doak Campbell Stadium.  Over $43 million has already been raised through the Unconquered Campaign.

“The new home for our football program will allow us to expand the spaces in the Moore Athletic Center for academic services, sports medicine, dining, and strength and conditioning that are shared by all our sports,” said Coburn.  “It will be a dramatic improvement for all our support efforts, which has a direct impact on the experience of our world-class student-athletes.”

Moore Athletic Center renovation plans will more than double the current square footage that house the academic support unit, as well as expand dining areas, and primary sports medicine and strength and conditioning facilities shared by all 20 FSU sports.

https://www.instagram.com/p/CNbQSrxF6tO/?igshid=1b9xogv7bygnv

Renderings of the new football only facility. Similar to the 2018 proposed design along the Western wall, but look at how it expands in an “L” shape along the Southern border of the practice fields. Expect to hear more about this from FSU soon.

View this post on Instagram

A post shared by The Nolecast (@nolecast)

Schools that have signed Number 1 Overall Recruit

 

RT if your school has signed a No. 1 overall recruit! 🙌 pic.twitter.com/wk7ABt1BAl

— FOX College Football (@CFBONFOX) April 8, 2021

Teams that have not made the Final Four

 Yes, FSU went in 1972

Which of these teams will make a Final Four first? 🤔 pic.twitter.com/PmGMwsiqQG

— FOX College Hoops (@CBBonFOX) April 11, 2021

FSU Law #1 in State of Florida for Florida Bar exam passing rate

 

Congratulations to our recent graduates who found out they passed the Florida Bar Exam today! We are very proud of you! We are also delighted to report that FSU Law’s passing rate for the February 2021 administration of the exam is the best among all Florida law schools! pic.twitter.com/vrGrg2W3wt

— FSU College of Law (@FSUCollegeofLaw) April 12, 2021

Seminoles’ partner for Name, Image and Likeness compensation coming in April

 

𝐘𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐇𝐄𝐑𝐄

Prepped & ready to take our student-athletes to the next level! 📈#FSUApex pic.twitter.com/zCA9GiiByn

— FSU Seminoles (@Seminoles) April 12, 2021

FSU unveils bold plans to help athletes profit from Name, Image, Likeness

Here is the FSU release about the new in-house program:

Apex, a comprehensive, multi-tiered program designed to empower student-athletes to capitalize on upcoming Name, Image, and Likeness (NIL) legislation, has launched within FSU athletics. The program, which includes a new partnership with INFLCR, will prepare Seminole student-athletes for the Intercollegiate Athlete Compensation and Rights bill that will take effect July 1 in Florida and provide structured support throughout their entire FSU playing careers.

The program is unlike any in college athletics. It was developed through a unique educational partnership with FSU's Jim Moran Institute, the nation's first stand-alone entrepreneurship college at a public university, FSU's nationally renowned College of Business, and the Academic Center for Excellence, which will offer two for-credit academic courses that each include instruction on NIL-related topics. Apex will offer Seminole student-athletes the opportunity to elevate their social media reach by utilizing the services provided by INFLCR, an industry leading content creation software platform supporting more than 800 teams and more than 30,000 athletes.

"I am extremely proud of the comprehensive nature of the Apex program," said FSU Vice President and Director of Athletics David Coburn. "The cornerstone principle from the start of this process was to educate our student-athletes, and education plays a central role in every aspect of Apex. We believe we are the only Power Five school in the nation that will offer two for-credit courses in NIL education. By partnering with the FSU College of Business, the Jim Moran Institute and INFLCR, we will provide a complete educational process from which our student-athletes will benefit immediately and throughout their lives."

Florida State student-athletes represent one of the most recognizable and iconic brands on and off the field with a far-reaching social media following.

· Florida State football has more followers on Instagram, Twitter and Facebook than any school in the state and the second-most in the ACC with more than 1.3M combined followers.

· Both FSU basketball programs have the most Twitter followers of any school in Florida.

· FSU’s main athletic social accounts have more than 770,000 followers.

· The FSU soccer Twitter account is the most followed of any collegiate program in the country.

· The FSU golf Twitter account is #4 among all women's golf programs.

· The women's tennis account ranks #6 and the swimming & diving Twitter account is the 8th-most followed.

· Three other FSU sport’s Twitter accounts are top 15 nationally and two more rank among the top 25.

Apex's objective is to allow all 500 Seminole student-athletes to maximize Florida State's national brand and put the student-athletes in the optimal position to capitalize on the benefits of the NIL bill passed in Florida.

"Florida's Intercollegiate Athlete Compensation and Rights bill goes into effect July 1, and from day one, we will be ready to assist our student-athletes in pursuing all the rights provided to them under the law," said Coburn. "Apex is structured to allow student-athletes to maximize their NIL potential while in college and help them graduate with less debt, assist their families and prepare for the next chapter in their lives."

INFLCR's software platform will enable FSU to store, track and deliver photo and video content to student-athletes and coaches. Student-athletes and other influencers can access their personalized content in real-time via their INFLCR mobile app, where they can download and share specific content to their social media platforms. In addition to providing weekly on-demand education on NIL topics, INFLCR will empower FSU's student-athletes and coaches with the media content to engage team’s communities and build a stronger brand following. Once NIL legislation becomes effective, INFLCR will provide student-athletes with access to an NIL marketplace and facilitate in any mandatory disclosure and reporting requirements.

The program's focus goes beyond the student-athlete's collegiate career. The two for-credit courses and the NIL education provided will lay out a road map to professional drafts, Olympic sports, graduate school, the workforce and entrepreneurism. It will facilitate student-athletes starting to build a foundation for NIL success as a freshman. Juniors and seniors will then enroll in a second credit course that will examine social media brand building, brand management, social analytics and platform best practices.

Seminole Athletics will also work with experienced experts on campus for the Apex program. Luke Hopkins, Associate Lecturer and Director, James M. Seneff Honors Program in the FSU College of Business; Lance Kerwin, Assistant Lecturer and Director, MIS Undergraduate Program and Combined Pathway Programs in the FSU College of Business; Lanny Lewis, Teach Faculty I and Entrepreneur in Residence in the Jim Moran College of Entrepreneurship; and Dr. Srikant Manchiraju, Assistant Professor at Jim Moran College of Entrepreneurship, are all part of the Apex team developing and implementing the program department-wide.

This comprehensive, campus-wide approach to servicing FSU's student-athlete population ensures the Seminoles have access to experts locally and in a manner that fits the schedule of the student-athlete and not vice-versa. This approach allows the student-athlete to be the sole focus of those who are empowering them to elevate in this new college environment.

Seminoles’ partner for Name, Image and Likeness compensation coming in April

“We will have an announcement regarding a partner to provide education and content creation for our student-athletes in the middle of this month,” Coburn said yesterday during a live-streamed meeting.

What is NIL?

An acronym of Name, Image and Likeness, the term has been attached to the recent movement of athletes looking to be compensated for, at the very least, their own personal brand. Potential points of revenue range from sponsorships to apparel to situations such as the former UCF kicker who lost eligibility due to running a video gaming livestream channel.

What does a partner provide?

LSU and Texas were two of the first schools to announce partnerships with a company to help provide NIL services — a group called Altius Sports which includes Oliver Luck amongst its members.

To put it simply — a partner will help athletes find brands to help promote on their social channels and other ways to promote the individual.

How will this help Florida State — and more specifically, recruiting?

It’s not fair to say this is unprecedented — as mentioned above, two big-name programs in LSU and Texas have already made moves towards preparation for the new era of college athletics. While the NCAA has yet to still make an official policy change on the matter, laws in California and Florida are set to go into effect in a relatively short time frame — with Florida’s bill set to go into effect in July.

If FSU keeps to its timeline of announcing in April, by the time the state makes all athletes eligible to profit off their persona. UF has announced its own relationship with a company called Opendorse.

And that means all.

It’s easy to assume that the bulk of the cash would flow towards FSU’s football program and perhaps one or two presumed basketball lottery picks — but athletes across all programs (at all schools) maintain high social media followings, with former FSU soccer player Deyna Castellanos currently repping 1.5 million followers.

Instantly, FSU becomes a program that offers not just a top 15 public university experience, but also one that can offer you real-time income and education on building a brand, marketing, and navigating the world of sports media.