WSJ Valuations

https://csnbbs.com/thread-974898-page-3.html

In 2014:
From Wall Street Journal online: There are 8 ACC teams (plus Notre Dame) in the 50 most valuable college football teams.

# Team/Brand Est. Value
2. Notre Dame $811.5M
(...9 SEC and 6 B1G teams... )
22. Florida St $277.9M
25. Clemson $242.6M
...
31. Va Tech $203.7M
33. Ga Tech $184.9M
35. Miami $180.8M
...
44. N Carolina $131.8M
47. N C State $119.3M
49. Syracuse $105.7M

Link
https://accfootballrx.blogspot.com/2014/...rands.html

In 2023

From Nielsen. Basically puts a $ amount on the value of the exposure the MBB/FB programs combined. Complicated formula takes into account TV viewership, editorial mentions, social media, etc. If I am a TV network, league or potential brand partner! ACC Top 7 — Brand Value Generated by TV/Social Media - Last 2 Years (FB/MBB combined)

UNC: $582.9M

Clemson: $432.6M

Duke: $427.4M

Miami: $381.6M

FSU: $347.2M

Pitt: $181.9M

NC State: $145.4M

(ACC totals: FB $1.4B, MBB $1.2B)
(ND left off as FB is Indy)

Link
https://twitter.com/realDHB/status/16583...l-media%2F

https://csnbbs.com/thread-964626-page-6.html

Valuations say:

That the SEC added this value:
Texas: $1,191,733,378
Oklahoma: $943,818,053

That the Big 10 added this value:
U.C.L.A.: $440,396,607
U.S.C.: $349,721,581

The Picking List:
1. Kansas: $527,490,519
2. Washington: $502,641,919
3. Louisville: $414,165,264
4. Oregon: $390,070,032
5. Florida State: $369,586,745
6. Arizona State: $368,376,000
7. Clemson: $367,631,865
8. North Carolina: $300,596,919

Other Suspects Mentioned:
Duke: $269,002,331
N.C. State: $245,655,274
Virginia: $198,966,313

And the unmentioned:

Notre Dame: $928,121,562

All of these valuations are from the WSJ reflecting the economic impact the schools have upon their spheres of influence.

This is why I have said that Louisville was only in a tight spot because they aren't AAU, and Kentucky is already in the SEC in a small state.

This is why I have suggested many times that Kansas would be quite valuable if hoops are freed from the NCAA.

This is why the Big 10 has unfinished business in the PAC 12 and why Washington, Oregon, Kansas and Notre Dame would be their remaining best play.

This is why I've said Virginia Tech, North Carolina, Florida State, and Clemson are the ideal adds for the SEC should they raid the ACC.

But there it is, make what you wish of it. The Big 10's value is West for 2 plus Kansas and Notre Dame.

The SEC won't go west. If they can get Kansas great. FSU and Clemson fit well enough and FSU meets needs. Virginia Tech and UNC are market adds. If UNC insists on Virginia that might can be done, because it is still just a market add.

It's also why I've said the SEC most economical move would be Kansas and Florida State to 18.

Desirability Ratings: Measuring Each Power 5 School’s Conference Value

Sports Illustrated’s Power 5 Desirability Ratings

Overall ranking	School	Football rank	Academics	All sports	Attendance	Viewership	Total
1.	Ohio State	2	20(t)	4	3	2(t)	31
2.	Michigan	16	8	3	1	5(t)	33
3.	Notre Dame	6	5	8	16	2(t)	37
4.	Texas	12(t)	14	1	7	7(t)	41
5.	Georgia	3	19	18	8	5(t)	53
6.	Florida	18	11(t)	5	12	12(t)	58
7.	Wisconsin	8	17	23	15	12(t)	75
8.	Oklahoma	5	52(t)	10	13	1	81
9.	USC	30	10	12	23(t)	9	84
10.	Alabama	1	55(t)	21	4	4	85
11.	Penn State	7	28(t)	41	2	10	88
12.	Texas A&M	12(t)	30(t)	24	5	18(t)	89
13.	Auburn	11	41(t)	31	11	12(t)	106
14.	LSU	14	62	16	6	11	109
15.	Washington	25	24(t)	27	19	16(t)	111
16.	Clemson	4	33(t)	58	14	7(t)	116
17.	Stanford	46(t)	1	2	54	24(t)	127
18.	UCLA	43	6	15	40(t)	28(t)	132
19.	Florida State	56	22(t)	14	21(t)	21(t)	134
20.	Michigan State	27	38(t)	39	18	15	137
21.	Iowa	9	38(t)	52	20	21(t)	140
22.	(tie) N. Carolina	48(t)	11(t)	6	39	41(t)	145
22.	(tie) Oregon	20	41(t)	30	36	18(t)	145
24.	Tennessee	54	45(t)	13	9	28(t)	149
25.	(tie) Oklahoma St.	10	65(t)	22	30	24(t)	151
25.	(tie) Miami	23(t)	22(t)	48	34	24(t)	151

 WHO ARE THE TOP BRANDS IN THE ACC?

According to YouGov polling data (on all adults in Q2 2022), here’s how the ACC programs stack up, in alphabetical order, along with the national ranking for both metrics.

• • Boston College
    • Fame: 53 percent (No. 65)
    • Popularity: 25 Percent (No. No. 46)
  • Clemson
    • Fame: 70 Percent (No. 10)
    • Popularity: 34 Percent (No. 4)
  • Duke
    • Fame: 66 Percent (No. 17)
    • Popularity: 31 Percent (No. 16)
  • Florida State
    • Fame: 66 Percent (No. 18)
    • Popularity: 30 Percent (No. 18)
  • Georgia Tech
    • Fame: 58 Percent (No. 40)
    • Popularity: 26 Percent (No. 42)
  • Louisville
    • Fame: 70 Percent (No. 10)
    • Popularity: 29 Percent (No. 22)
  • Miami
    • Fame: 69 Percent (No. 12)
    • Popularity: 31 Percent (No. 13)
  • NC State
    • Fame: 50 percent (No. 80)
    • Popularity: 22 Percent (No. 83)
  • North Carolina
    • Fame: 64 Percent (No. 23)
    • Popularity: 31 Percent (No. 19)
  • Notre Dame
    • Fame: 80 Percent (No. 2)
    • Popularity: 41 Percent (No. 1)
  • Pittsburgh
    • Fame: 55 Percent (No. 51)
    • Popularity: 20 Percent (No. 131)
  • Syracuse
    • Fame: 58 Percent (No. 39)
    • Popularity: 25 Percent (No. 52)
  • Virginia
    • Fame: 55 Percent (No. 52)
    • Popularity: 24 Percent (No. 63)
  • Virginia Tech
    • Fame: 56 Percent (No. 47)
    • Popularity: 26 Percent (No. 40)
  • Wake Forest
    • Fame: 52 Percent (No. 70)
    • Popularity: 26 Percent (No. 41)

Value-Add: College Football

Back in 2019, the Wall Street Journal assembled a chart that ranked the value of each FBS football program. The WSJ sorted the data into three categories: revenue, 2018 value and 2017 value. According to these metics, no ACC program ranked inside the Top 25 in terms of value. The closest program was — no surprise — Clemson, which ranked No. 26.

Here’s how the Tigers looked three years ago within the WSJ’s value/financial snapshot:

• • Revenues: $72,218,581
  • 2018 Value: $298,051,865
  • 2017 Value: $328,411,000

It’s wild, according to this metic, that the reigning national champs would land so far down in terms of financial value.

Furthermore, it’s interesting to see Clemson’s value drop by $30 million from 2017 to 2018, when Tigers went undefeated (15-0) en route to a national title, the program’s second in three years. Keep in mind: Clemson’s CFP run included blowout wins over Notre Dame and Alabama, ranked No. 5 and No. 3, respectfully, in the WSJ’s 2019 value index.

It’s worth pointing out that the ACC Network launched in Aug. 2019. While the network has experienced all kinds of issues, it’s been a nice financial boon for the league, albeit nowhere near the SEC Network and Big Ten Network in terms of revenue.

Outside of Clemson, only seven other ACC programs ranked inside the Top 50, towards the backend of Power Five programs.

• • No. 27 Florida State
  • No. 28 Virginia Tech
  • No. 36. Georgia Tech
  • No. 41 Miami
  • No. 46 NC State
  • No. 47 Louisville
  • No. 50 North Carolina

With equal revenue sharing in terms of television dollars, along with lackluster performance (with the exception of Clemson), it doesn’t feel all that surprising to see this many ACC teams bunched up in this range.

Visit-Worthy?

Mike Nowoswiat, a college football writer and marketer, founded the website OfficialVisit with former Miami wide receiver Ahmmon Richards. OfficialVisit is a source for detailed analysis of college football and college athletics, in general.

Recently, the website conducted a study to evaluate the different brands of college football in 2022. For the project, OfficialVisit polled 1,000 high school football players and asked them a broad-yet-simple question: “If you were the No. 1 recruit in the nation with offers from every program, how likely (on a scale of 1-10) is it that you would choose [Program X]?”

Here are the Top 10 programs for that study:

• • No. 1 Alabama
  • No. 2 Ohio State
  • No. 3 Georgia
  • No. 4 Oklahoma
  • No. 5 Clemson
  • No. 6 LSU
  • No. 7 Texas A&M
  • No. 8 Texas
  • No. 9 Oregon
  • No. 10 Miami

There are few — if any — surprises in this group. These programs, all flushed with cash and fancy facilities, dominate the national recruiting landscape. Two of those programs — Clemson and Miami — hail from the ACC. (I’m sure stakeholders in those programs love to imagine what they could do with even more television money running through the system.)

Moving along, here’s how the the rest of the Top 25 looks:

• • No. 11 Florida
  • No. 12 Notre Dame
  • No. 13 Penn State
  • No. 14 North Carolina (Mack Brown deserves a lot of credit)
  • No. 15 Ole Miss
  • No. 16 Michigan
  • No. 17 Florida State
  • No. 18 Tennessee
  • No. 19 USC
  • No. 20 UCLA
  • No. 21 Auburn
  • No. 22 Michigan State
  • No. 23 Mississippi State
  • No. 24 Maryland
  • No. 25 South Carolina

Within the Top 25, here’s how each conference is represented: SEC (10), Big 10 (5), ACC (4), Pac-12 (3), Big 12 (2) and Independent (Notre Dame). This speaks to the overall branding of the SEC; it’s cultivated itself as the premier football conference. Recruiting, on-field output, spending and value: it’s all correlated, in some form.

Ranking which ACC schools are most viable to join a “super conference”

3. Florida State

There’s not a ton of debate about which three ACC schools are the most desirable for the next super conference, although the Seminoles’ weak on-field results are surprising. FSU hasn’t fielded a winning team since 2018. The stretch from 2012 to 2016, though, resulted in 10+ wins each season, including the 2013 national title under then-head coach Jimbo Fisher (now at Texas A&M).