Monday, December 22, 2014
RE: Good article about TV ratings
"I lumped the networks into the following three groups
Group 1- 5+ million/game: ABC, CBS
Group 2- 2-3 million/game: NBC, ESPN, Fox
Group 3 Less than a million/game: Everything else
Conference: Group1/Group2/Group3
ACC: 17%/38%/45%
Big 10: 35%/10%/54%
Big 12: 19%/31%/50%
PAC-12: 14%/53%/33%
SEC: 33%/36%/31%
The SEC had 69% of its rated games from Groups 1 and 2. That goes a long way as to explaining the gap between the SEC and the other conferences.
The Big 10 OTOH had the highest % from both groups 1 and group 3, and the lowest from Group 2. Most of the group 3 games were on the best of the group 3 networks, ESPN2.
PAC-12 is very group 2 heavy with games on Fox and ESPN. IT had the second highest % of games from group 1 and 2, but most of those were the less watched group 2.
Big 12 had half of its games on the less watched group 3 networks, and most of those were on the less watched FS1.
ACC had the most of anyone on ESPNU, which pushed their average down.
The SEC mix of mostly group 1 and 2 games and only 8 ESPNU games definitely pushes their average up. "
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IIRC, ESPNU has less distribution than either SECN or BTN.
ReplyDeleteWhen an ACC game is on a group 1 or 2 TV network, they typically crush it!