http://www.tallahassee.com/story/sports/college/fsu/baseball/2016/06/29/beer-sales-howser-generate-welcomed-revenue/86520368/?utm_source=dlvr.it&utm_medium=twitter
Net sales for food ($290,555) and beer ($104,463) over 39 FSU home baseball games generated $395,018 – an increase of $134,091 from 2015.
A 16-ounce beer was sold for $7 at the stadium.
Wilcox credited Assistant Athletics Director/Marketing Jason Dennard and Deputy Athletics Director/External Operations Karl Hicks for their work in identifying a price point that was both affordable for patrons while deterring others.
Sales started about 25 minutes prior to first pitch and no beer was sold after the sixth inning. Fans were limited to three beers per game.
“There are some who felt the price was too high,” Wilcox said.
“And there’s a reason for that. You want to go there and be respectful and mindful of everybody else there that don’t drink beer.”
Fans spent $5.16 per person at home games on concessions compared to $3.75 in 2015.
FSU went 30-9 at home this season and 41-22 overall, sweeping its home regional in three games and advancing to the NCAA Gainesville Super Regional for the second consecutive year.
No. 1 national seed Florida swept the Seminoles in the best-of-three series to advance to the College World Series.
-- Safid Deen contributed to this report
FSU Baseball Concessions
2016 Net Sales Comparison from 2015
Food: $290,555 ... $260,927 ... 11%
Beer: $104,463....N/A
Total: $395,018 ... $260,927 ... 51%
Per Capita: $5.16 ... $3.75 ... 38%
Commissions
Food: $87,166 ... $78,278 ... 11%
Beer: $31,339 ... N/A
Total: $118,505 ... $78,278 ... 51%
Source - Aramark
Correction needed:
ReplyDelete"No. 1 national seed Florida swept the Seminoles in the best-of-three series to advance to the College World Series."
Actually, Florida won the series 2 games to 1 to advance. They did not sweep the series.
Nice catch...kind of shocked the Democrat messed that up.
DeleteThey should sell alcohol at football games, too. I'm not talking about the Champions Club section. I mean the folks sitting in the bleachers. Keep the same system (a wristband and only 3 drinks) and perhaps stop sales at the end of halftime or the 3rd quarter.
ReplyDeleteMaybe a few less people will get wasted before a game if they know they can still purchase a few drinks inside. And it will certainly increase revenue, as noted here with baseball.
I'd be curious to know if there were any alcohol-related incidents during baseball season, though the lack of pre-game tailgating probably doesn't make it comparable to football. I have seen anecdotal reports from schools that recently started selling alcohol at football games that incidents actually declined.