https://floridastate.forums.rivals.com/threads/the-last-ten-years-of-home-attendance.247455/
Average per game
2008 - 77,968
2009 - 74,345
2010 - 71,270
2011 - 77,842
2012 - 75,601
2013 - 75,421
2014 - 82,497
2015 - 73,219
2016 - 76,800
2017 - 70,943
2018 - 68,288
http://nolefan.org/summary/
Renewals and season ticket sales were down this year surprisingly with UF, Clemson and Va Tech on 7 game schedule. What makes that especially surprising is those numbers are largely determined well before we lost the first game.
Be careful with interpreting the numbers as some of that loss is in non-revenue generating seats. Back when we were reporting 78,000 that included as many as 8,000 more students in attendance who don't "buy" seats. FSU receives student activity fees whether 16,000 come to the game or 6,0000 come. Those high attendance seasons also include as many as 5,000 endzone seats that were either given to, or sold to, groups at 50 percent or more discounts. That same space is occupied by Champions Club today, which is generating millions of dollars more in revenue with fewer people in the house.
How much is the loss in dollars?
Let's presume we lost 3,000 season tickets. At an average of $330 per season ticket that is $1 million in ticket revenue and another (on average) $1.3 million in per seat contribution to Seminole Boosters so a total impact of $2.3 million impact on athletics. I think $2.3 to $3.5 million a year is a realistic loss.
That's real money. We can talk about potential ACC Network money but this is real money we as the admin and the fans can do something about.
Here's some candid observations:
Based on a good schedule and 60,000 at spring game, you would have thought our sales and renewals would have been better.
I understand attendance and single game sales falling after the losses but the hay is in the barn well before the first loss.
Let's break the problem down into component pieces:
1. There's a trend across football, pro and college, for lower attendance at live events. (yes even in the SEC). Its a real threat in our SWOT analysis.
2. Student attendance is down.
3. Visiting team attendance is down. UF used to buy 10,000 through the UF ticket office which filled those endzone seats but this year they only bought about 7,000 leaving a lot of empty seats. Instead, the gator fans bought sideline seats from FSU fans on Stubhub. Clemson same thing.
4. The market has changed. It used to be people loved sitting in the same sections with friends, watching each others kids grow up. But to "some extent" that has changed. Some people don't care about the "community" around them and will now just go to Stubhub for the few games they want to attend. FSU and other college and pro teams have to adapt and are going to a variable pricing model.
5. FSU is spending as much on marketing and sales as ever before but not getting the same results, just like lot of other pro and college teams. The answer to the problems at FSU are the same as in every other stadium.
- We need to win.
- We need to create better fan experiences whether that's better use of music, scoreboards, wider seating, better concessions, beer,
- We need more attractive Doak opponents...
- We need better pricing models.
- We need to consider all options because this stuff is real and is major threat.
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