Why does ACC makes less?

How is it no ACC media, people paid to do this, have written an article this timely, this insightful, this spot on?

Forgive the full copy Mark, but this article is too good not to share with as many as possible.

This article is another ACC Football RX homerun.


https://accfootballrx.blogspot.com/2018/07/why-did-acc-schools-make-less-money-in.html

Last week USA Today published total revenue and expense numbers for all FBS schools for the 2016-17 fiscal year. On Friday we showed you the details behind those numbers: how much revenue came from ticket sales, how much from donations, rights and licensing, etc.

The question is, why are ACC schools trailing so much in total revenue?

Is it in the ticket sales? Let's see...

RK	School	Ticket Sales
1	Texas	$72,457,216
2	Ohio State	$61,560,351
3	Michigan	$55,327,816
4	Texas A&M	$47,458,538
5	Oklahoma	$42,142,811
6	LSU	$41,855,036
7	Arkansas	$40,766,509
8	Alabama	$37,642,667
9	Nebraska	$37,258,695
10	Tennessee	$36,781,724
11	Penn State	$35,500,704
12	Auburn	$32,991,096
13	Kentucky	$32,597,109
14	Louisville	$29,477,742
15	Wisconsin	$28,773,188
16	Georgia	$28,728,491
17	Iowa	$28,253,233
18	South Carolina	$28,018,240
19	Michigan State	$26,802,465
20	Oregon	$26,492,333
21	Washington	$26,480,596
22	Clemson	$25,960,272
23	Florida State	$25,046,047
24	Florida	$24,506,525
25	North Carolina	$23,806,771
26	Mississippi	$23,738,310
27	UCLA	$21,744,254
28	N C State	$21,219,458
29	Minnesota	$20,500,383
30	West Virginia	$20,222,242
31	Oklahoma State	$19,679,074
32	Kansas	$18,957,247
33	Indiana	$18,089,310
34	Missouri	$17,993,862
35	Virginia Tech	$17,312,067
36	Utah	$17,097,290
37	Mississippi State	$15,782,114
38	Arizona	$15,490,786
39	Maryland	$15,291,690
40	Kansas State	$15,274,064
41	Iowa State	$14,260,192
42	Colorado	$13,815,396
43	California	$13,483,996
44	Oregon State	$13,346,970
45	Illinois	$12,825,263
46	Rutgers	$12,824,201
47	Virginia	$12,339,296
48	Texas Tech	$11,970,439
49	Georgia Tech	$11,756,425
50	Arizona State	$10,033,481
51	Connecticut	$9,843,615
52	Purdue	$9,222,191
53	Memphis	$8,804,547
54	Washington State	$7,656,362
55	Cincinnati	$7,420,821
56	Houston	$6,551,591
57	South Florida	$6,071,874
58	San Diego State	$5,809,058
59	Central Florida	$4,458,254
60	Air Force	$3,542,723

ACC teams aren't among the top in ticket sales, but many of them can hang with the likes of Georgia, Wisconsin, Michigan State and Florida.

The average ticket sales for the top 60 teams is $22.8M; the ACC average (for the public schools) is $20.8M -- a difference of only $2M.

Is it in the donations? Let's see...

RK	School	Contributions
1	Texas A&M	$93,134,590
2	Oregon	$55,713,539
3	Georgia	$54,804,606
4	Texas	$46,019,194
5	Oklahoma	$45,504,839
6	Florida	$45,134,633
7	Florida State	$41,504,734
8	Louisville	$39,268,342
9	Michigan	$38,879,908
10	South Carolina	$38,810,243
11	Ohio State	$37,612,937
12	LSU	$36,973,785
13	Tennessee	$35,428,068
14	Auburn	$35,411,244
15	Washington	$35,367,278
16	West Virginia	$34,599,908
17	Clemson	$33,782,757
18	Alabama	$33,011,723
19	Michigan State	$32,363,526
20	Mississippi	$32,355,158
21	Iowa	$31,999,038
22	Penn State	$30,779,975
23	Nebraska	$26,599,584
24	Virginia	$26,127,871
25	Texas Tech	$25,692,336
26	Mississippi State	$25,035,952
27	Arkansas	$24,907,874
28	Illinois	$24,521,958
29	Wisconsin	$24,110,895
30	Missouri	$23,581,545
31	Indiana	$23,103,658
32	Kansas	$23,042,524
33	Kansas State	$22,154,333
34	Purdue	$21,679,168
35	North Carolina	$21,388,432
36	California	$20,539,482
37	Arizona State	$19,802,494
38	Kentucky	$18,716,315
39	UCLA	$18,680,427
40	Arizona	$18,169,527
41	Iowa State	$17,551,225
42	Colorado	$15,973,080
43	Virginia Tech	$15,766,272
44	Oklahoma State	$15,573,414
45	N C State	$15,078,662
46	Minnesota	$14,018,855
47	Maryland	$12,281,532
48	Georgia Tech	$11,187,993
49	Central Florida	$10,303,140
50	Houston	$9,923,994
51	Oregon State	$9,785,111
52	Memphis	$9,279,348
53	Utah	$9,031,413
54	San Diego State	$8,826,053
55	Air Force	$8,705,370
56	Washington State	$8,212,785
57	Rutgers	$8,125,201
58	Connecticut	$5,666,522
59	Cincinnati	$4,019,074
60	South Florida	$2,566,098

There are a couple of top 10 teams in the donations category, and several ACC schools do well here.

The average donations for the top 60 teams is $25.5M; the ACC average (for the public schools) is $25.5M -- ACC teams are slightly ahead of the average, in fact.

No, it's the rights and licensing!

RK	School	Rights and Licensing
1	Texas	$86,180,263
2	Wisconsin	$72,881,272
3	Kentucky	$72,699,939
4	Michigan	$72,426,033
5	Alabama	$68,798,600
6	Ohio State	$67,221,825
7	Tennessee	$64,551,741
8	Auburn	$64,172,670
9	Florida	$63,925,413
10	LSU	$62,210,369
11	Georgia	$61,580,759
12	Texas A&M	$61,308,222
13	Arkansas	$60,511,806
14	Minnesota	$58,336,123
15	Penn State	$57,847,205
16	Michigan State	$57,429,487
17	South Carolina	$56,169,427
18	Mississippi State	$54,843,236
19	Oklahoma	$54,785,533
20	Indiana	$54,628,351
21	Oregon	$54,172,744
22	Washington	$53,221,324
23	UCLA	$53,104,179
24	Mississippi	$52,989,194
25	Iowa	$52,916,024
26	Nebraska	$52,022,217
27	Illinois	$51,106,796
28	Arizona State	$50,682,502
29	Missouri	$50,138,134
30	Purdue	$48,635,900
31	Maryland	$48,250,773
32	Kansas	$45,958,547
33	Oklahoma State	$45,333,722
34	California	$44,608,242
35	Iowa State	$44,522,437
36	Kansas State	$44,149,409
37	Arizona	$44,010,303
38	Oregon State	$43,615,846
39	Texas Tech	$42,883,884
40	West Virginia	$42,509,496
41	Louisville	$41,700,556
42	Utah	$40,955,439
43	Clemson	$40,625,022
44	Colorado	$39,736,432
45	N C State	$38,408,049
46	Washington State	$38,045,924
47	Florida State	$36,709,768
48	Virginia Tech	$36,617,659
49	North Carolina	$36,499,371
50	Virginia	$35,595,956
51	Georgia Tech	$35,089,773
52	Rutgers	$25,440,105
53	Connecticut	$24,501,727
54	Cincinnati	$17,824,578
55	South Florida	$16,352,125
56	San Diego State	$11,682,122
57	Memphis	$11,068,591
58	Air Force	$11,039,416
59	Central Florida	$10,733,983
60	Houston	$9,721,767

The average rights and licensing revenue for the top 60 teams is $46.6M; the ACC average (for the public schools) is $37.7M -- an $8.9M gap!

Auburn gets about $24 million more than Clemson.
Kentucky gets $31 million more than Louisville.
That's CRAZY!

Keep in mind that a big chunk of this is TV revenue, though there is some radio, apparel, etc. mixed in as well. The ACC Network should make up most of that average gap; individual schools will need to negotiate better-paying apparel deals, etc. on their own.