Wednesday, June 18, 2014

The real reason the Big Ten added Maryland and Rutgers -- survival

Recent ACC financial figures have ACC folks doing victory laps....info like below tell me that 3-5 years from now the ACC could have big issues.

Figures also show how the ACC has the right region....but just can't figure out how to capitalize on it.

The real reason the Big Ten added Maryland and Rutgers -- survival

A sluggish population growth in the Midwest is threatening the conference's talent pipeline and fan base.


"The Big Ten Network is in more than 52 million homes, and as of 2013, it had produced a total of $42.5 million in revenue per school"

"That's because the league figures to cash in even more when it negotiates its next Tier 1 TV deal for 2017-18 and beyond. The market for live sports rights has skyrocketed since the Big Ten began its current 10-year, $1 billion ESPN deal in '07. A document obtained by the Lafayette (Ind.) Journal and Courier shows the conference projecting a staggering $44.5 million annual revenue distribution to each of the 12 current members in 2017-18, up from an already national-best $25.7 million last year, with TV accounting for a whopping $33 million of that. (Multiple sports television consultants confirmed to SI that the $33 million is realistic.) Rutgers and Maryland won't receive full shares until 2020-21, but they add at least 15% in value simply because the package will now include 15% more league games before demographics and market forces even enter the picture. Whether the quality of the games improves is another matter."

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