I know FSU doesn't have professionals running the show that have heard of focus groups and market research.......but how does Nike not know about this?
Makes you wonder if someone got paid for this....and it wasn't FSU. Something stinks in Denmark here.
Warchant.com @Warchant ·
Survey shows 92% of those polled are not in favor of the new logo released by #FSU. https://floridastate.rivals.com/content.asp?SID=1061&CID=1079344 … pic.twitter.com/gccWeNNapU
New FSU logo gets thumbs down in survey
"Administrators at Florida State University may have thought that the brouhaha over the school's retooled Seminole logo was a thing of the past.
Call it wishful thinking.
Three researchers with ties to FSU on Monday released the results of a survey that found that few in the FSU community – 8 percent – prefer the new look.
Fifty percent of the respondents most like the original Seminole logo, and 42 percent favor the modified look created by Jodi Slade, a digital artist who works at FSU's medical school.
She designed her version of the Seminole logo in one night because she was not at all a fan of the logo the university is now using.
"I'm sticking to my guns – I'm not going to buy anything with the new logo on it," Slade said. "I'm incredibly humbled. To even be in the conversation of people discussing it, I'm still kind of in this shock."
FSU unveiled the new logo in April. University officials were immediately inundated with emails protesting the change. Facebook pages opposing the new logo sprang to life.
In a spring rife with controversy at FSU – an unflattering front page story in the New York Times involving the university's response to allegations of sexual assault involving its star quarterback, and a president search that went off track almost as quickly as it got underway – nothing has produced more outraged reaction by FSU alumni than the new logo.
The three men who conducted the survey received more than 6,500 responses to their query about the three different logos.
Joseph St. Germain, an FSU graduate and a vice president at Kerr & Downs, said he didn't have any preconceived expectations for the survey.
"We wanted to better understand the feedback, what people think about the logo," he said. "We were not trying to make change happen."
For the most part, the furor over the change has died down. Stefano Cavallaro, FSU student body president, said he believes most of his fellow students have gotten over their initial reaction to the change.
The fact that almost half of the survey respondents preferred Slade's logo says that modifying the logo was not the primary issue, Cavallaro said."
No comments:
Post a Comment