Here's the data table, sorted by conference payout, highest to lowest:
| Reworked Navigate Research Projected Payout Per Team: P5 | |||||
| Year | SEC | B1G | ACC | Big12 | PAC12 |
| 2022 | $54.30 | $57.20 | $30.90 | $40.60 | $34.40 |
| 2023 | $56.00 | $58.90 | $36.30 | $41.80 | $35.50 |
| 2024 | $57.60 | $76.20 | $37.90 | $43.10 | $24.20 |
| 2025 | $74.90 | $80.20 | $39.60 | $44.30 | $28.10 |
| 2026 | $107.80 | $100.30 | $54.30 | $52.60 | $38.00 |
| 2027 | $111.00 | $103.40 | $56.60 | $54.20 | $39.10 |
| 2028 | $114.40 | $106.50 | $59.00 | $55.80 | $40.30 |
| 2029 | $117.80 | $109.70 | $61.50 | $57.50 | $41.40 |
After the meetings concluded on May 12, the ACC announced Friday that it generated a record $578 million for the 2020-21 fiscal year. That was an increase of more than $80 million from the previous year's revenue total of $497 million.
This increase, while encouraging, is not a permanent indicator of a significant revenue growth. It can be attributed to the fact that Notre Dame agreed to join the ACC as a full-time member for the 2020 football season, sharing its NBC revenue with the rest of the conference.
This led to each school in the conference getting an allotment of $36.1 million from the ACC.
The overall revenue number is expected to somewhat fall back for the 2021-22 report without Notre Dame's full membership. However, a 20% growth in television revenue up to $397.4 million from the ACC Network's expansion in 2020-21 should grow once more on next year's report and make up some of the gap.
Pandemic fallout battered college athletics financially in 2020-21, but courtesy of Notre Dame’s one season as an ACC football member, league revenue increased by 16.4%, the largest growth in four years.
Filed to the Internal Revenue Service last week and provided to The Times-Dispatch on Friday, the ACC’s 2020-21 tax return reported $578.3 million in revenue, a record for the conference and more than $80 million north of the previous fiscal year’s $496.7 million.
Reflecting the times, the ACC spent $2.5 million on medical testing for member schools and reported $2.3 million in legal expenses, the latter more than double the $1.1 million of 2019-20. In his final year as commissioner, John Swofford collected $3.6 million in salary and other income, a 10% cut from 2019-20.
ACC revenue has more than tripled since 2011, and this latest bump is the league’s biggest since a 23.9% increase in 2016-17. The average distribution to the conference’s 15 schools, $36.1 million, is also a record, with Virginia and Virginia Tech receiving $35.9 million and $35.8 million, respectively.
But as usual with ACC financials, the larger picture is complex and less encouraging.
The complexities are rooted largely to Notre Dame, which joined the ACC as a partial member in 2013-14 while retaining its football independence. Both parties have benefited financially and competitively, and in 2020-21 their unusual, and occasionally uneasy, alliance veered unexpectedly.
Notre Dame’s NBC money helped the ACC’s television revenue increase 19.4%, to $397.4 million, and for the first, and perhaps only time, the Irish received a full share of conference revenue. Their $34.9 million more than tripled their partial share of $10.8 million the previous year.
Despite Notre Dame’s return to football independence, the ACC’s media rights figure to grow again in 2021-22. ESPN last November contracted with the nation’s largest television provider, Xfinity/Comcast, to carry the ACC Network, and the subsequent windfall likely will offset the loss of the Irish’s NBC package.
The ACC has long aspired to add Notre Dame football, and the program’s heritage and television appeal would help the conference close a widening revenue gap with the SEC and Big Ten. But university officials steadfastly resist, and with the SEC and Big Ten poised to sign new television deals, the ACC will fall further behind.
As USA Today’s Steve Berkowitz reported, the SEC’s 2020-21 revenue was $833 million, with an average per-school distribution of $54.6 million. Big Ten shares ranged from $43.1 million to $49.1 million, Big 12 $34.7 million to $36.5 million.
Most cautious among the Power Five conferences during the pandemic, the Pacific 12 distributed an average of $19.8 million to its schools.
B1G: 45.3 million per school average
ACC: 36.2 million per school average
B12: 32-35 million (post season money the variable) per school range
PAC: 19.8 million per school average
In contrast, the PAC generated only $344m in 2020-2021, a decline of over $150m compared to the previous year. The PAC was hammered due to canceled football games which reduced media payouts.
That worked out to a paltry $20m a school.
The B1G also took a hit. Its truncated football season cost it money, knocking payouts down to about $44m from $54m the year before.
The SEC and ACC were wise to play full football schedules in 2020.
Power 5 conference revenues varied greatly for 2020-21
The ACC and Pac-12 released their financial data for the 2020-21 season on Friday, and most notably, the conferences saw their revenues impacted in a different way during the coronavirus pandemic.
While the ACC 990 form shows total revenue was more than $578.3 million, the highest gross revenue in league history, the Pac-12 reported total revenues of $344 million -- down 36% over the previous year.
The ACC saw a 16.4% increase in revenues compared to 2019-20, the largest growth with the current membership, and distributed an average of $36.1 million per school. The Pac-12 reported an average distribution of $19.8 million per school, a decrease of 41% over the previous year. In a statement, the Pac-12 attributed those numbers primarily to decreased media rights and postseason bowl revenues, game cancellations, lower event revenue due to no fans, and higher costs associated with COVID-19 health and safety protocols and testing.
Pac-12, Big Ten, Big 12 revenue fell in fiscal year of pandemic, while ACC, SEC saw increases
ACC
Payouts to schools: Ranged from $35 million to $38.1 million. (In 2020, they ranged $30.9 million to $37 million, except for Notre Dame, which got $10.8 million.) The conference declined to comment on whether Notre Dame’s full participation in the 2020 football season resulted in an increase in TV rights fees. It said that the ACC Network was about 80% of full distribution in fiscal 2020, and reached full distribution in December 2021; this should result in increased revenue for fiscal 2022.
Commissioner’s pay: Swofford credited with more than $3.6 million in total compensation for 2020 calendar year, down from just over $4 million in 2019.
Total revenue by conference for FY21, when ACC and SEC played the most football games and Pac-12 the least:
— Steve Berkowitz (@ByBerkowitz) May 20, 2022
SEC: $833 M (+$105M vs. FY20)
B1G: $679.8 M (-$89M)
ACC: $578.3M (+82M)
Big 12: $356M (-$53M)
Pac-12: $343.5M (-$190M) https://t.co/h9ioUhg6P1
Per-school payouts for FY21, when ACC SEC played the most football games and Pac-12 the least, per new federal tax docs:
— Steve Berkowitz (@ByBerkowitz) May 20, 2022
SEC: $54.6M + $23.M advance on future payouts
B1G: Range from $43.1M - $49.1M
ACC: Range from $35M - $38.1M
Big 12: Range from $34.7M - $36.5M
Pac-12: $19.8M https://t.co/h9ioUhg6P1
ACC REVENUE 2018-21Power 5 commish pay for 2020 calendar year, per new federal tax docs:
— Steve Berkowitz (@ByBerkowitz) May 20, 2022
B1G: Jim Delany (retired June 2020), Net total of $4.7M
Pac-12: Larry Scott, $3.7M
ACC: John Swofford, $3.6M
B1G: Kevin Warren, $3.5M
Big 12: Bob Bowlsby, $3.1M
SEC: Greg Sankey, $3Mhttps://t.co/5hEzHgg5XK
NCAA/CONFERENCE DISTRIBUTIONS, MEDIA RIGHTS, AND POST-SEASON FOOTBALL
Revenue received from the NCAA (including championships) and athletics conferences, media rights, and post-season football bowl games.
| YEAR | 2018 | 2019 | 2020 | 2021 |
| ACC MEDIAN | $31,127,041 | $33,342,791 | $32,470,541 | $37,265,972 |
| CLEMSON | $29,857,274 | $34,156,191 | $36,045,855 | $37,442,984 |
| FLORIDA STATE | $36,403,663 | $40,932,237 | $32,414,576 | $37,896,134 |
| GEORGIA TECH | $29,808,184 | $28,977,793 | $31,849,447 | $37,088,960 |
| NC STATE | $36,771,171 | $38,897,479 | $30,314,651 | $36,227,784 |
| LOUISVILLE | $29,912,865 | $29,491,643 | $32,526,505 | $35,235,096 |
| NORTH CAROLINA | $29,952,739 | $29,638,648 | $33,902,645 | $39,371,619 |
| VIRGINIA | $32,301,342 | $32,529,391 | $30,835,905 | $34,002,020 |
| VIRGINIA TECH | $36,279,292 | $36,095,803 | $37,758,848 | $38,006,000 |
By the way, here's how that compared to the other P5 conferences:
| SOUTHEASTERN CONFERENCE MEDIAN* | $80,516,722 |
| BIG TEN CONFERENCE MEDIAN | $46,610,487 |
| BIG 12 CONFERENCE MEDIAN | $39,052,528 |
| ATLANTIC COAST CONFERENCE MEDIAN | $37,265,972 |
| PACIFIC-12 CONFERENCE MEDIAN | $21,613,484 |
This makes it look less like a P2+3 and more like a P1+4; I'll try to dig a little deeper to find out how the SEC paid out so much in 2021, so look for that post soon.
* ADDENDUM: I'm reminded that the SEC took a $322M loan from future TV contract monies due to pandemic losses. I'm also told the true actual media revenue for the SEC in 2021 was ~ $54.3 million.
DONOR CONTRIBUTIONS
Funds contributed from individuals, corporations, associations, foundations, clubs or other organizations external to the athletics program above the face value for tickets.
| YEAR | 2018 | 2019 | 2020 | 2021 |
| ACC MEDIAN | $24,954,256 | $25,069,746 | $25,281,911 | $24,820,877 |
| CLEMSON | $40,512,301 | $44,219,996 | $43,496,371 | $61,975,876 |
| FLORIDA STATE | $55,886,370 | $40,308,148 | $37,215,952 | $43,791,006 |
| GEORGIA TECH | $11,576,700 | $12,817,122 | $10,984,784 | $7,743,371 |
| NC STATE | $15,005,244 | $15,363,138 | $15,231,888 | $25,047,366 |
| LOUISVILLE | $35,612,331 | $38,194,281 | $36,361,594 | $11,641,455 |
| NORTH CAROLINA | $20,752,770 | $23,076,537 | $22,311,409 | $38,637,341 |
| VIRGINIA | $27,594,417 | $27,062,954 | $28,252,413 | $24,594,388 |
| VIRGINIA TECH | $22,314,095 | $18,897,304 | $21,956,292 | $16,329,303 |
The ACC actually led all P5 conferences in terms of donations, with Clemson just killing it and Florida State not far behind.
CORPORATE SPONSORSHIP, ADVERTISING, LICENSING
Revenue generated by the institution from royalties, licensing, advertisements and sponsorships.
| YEAR | 2018 | 2019 | 2020 | 2021 |
| ACC MEDIAN | $9,023,491 | $11,896,737 | $11,625,831 | $8,843,543 |
| CLEMSON | $13,616,788 | $16,912,569 | $12,634,474 | $10,456,865 |
| FLORIDA STATE | $8,589,229 | $13,886,733 | $15,403,795 | $17,751,098 |
| GEORGIA TECH | $6,035,873 | $8,091,719 | $7,042,248 | $7,220,287 |
| NC STATE | $5,114,908 | $4,995,928 | $5,336,599 | $5,380,945 |
| LOUISVILLE | $10,935,605 | $18,193,138 | $16,124,670 | $26,155,862 |
| NORTH CAROLINA | $12,330,897 | $14,243,996 | $12,863,503 | $9,745,041 |
| VIRGINIA | $9,457,752 | $9,906,740 | $10,617,187 | $7,942,045 |
| VIRGINIA TECH | $2,230,119 | $2,813,608 | $2,887,302 | $2,897,488 |
Louisville has always made a killing in sponsorship money, no doubt thanks in large part to the Yum! Center. Florida State has more than doubled this source of revenue in the last four years as well.
COMPETITION GUARANTEES
Revenue received from participation in away or neutral-site games.
| YEAR | 2018 | 2019 | 2020 | 2021 |
| ACC MEDIAN | $916,104 | $394,505 | $385,000 | $40,365 |
| CLEMSON | $70,000 | $34,000 | $13,000 | $0 |
| FLORIDA STATE | $5,631,600 | $132,225 | $500,000 | $83,776 |
| GEORGIA TECH | $2,908,000 | $609,000 | $470,000 | $25,000 |
| NC STATE | $501,521 | $300,000 | $300,000 | $0 |
| LOUISVILLE | $1,122,846 | $2,931,200 | $550,000 | $55,730 |
| NORTH CAROLINA | $709,361 | $855,175 | $2,120,067 | $243,929 |
| VIRGINIA | $265,000 | $489,010 | $5,000 | $63,000 |
| VIRGINIA TECH | $3,165,216 | $255,000 | $11,700 | $0 |
Nobody really wants pay for away games to be a large part of their revenue, and it's not. There were some nice neutral site game checks cashed in 2018 in particular, but those games weren't played much during the pandemic - though this source of revenue should return for 2022.
TICKET SALES
Revenue received from ticket sales for all NCAA-sponsored sports at an institution.
| YEAR | 2018 | 2019 | 2020 | 2021 |
| ACC MEDIAN | $22,155,214 | $21,587,786 | $21,325,272 | $2,302,223 |
| CLEMSON | $27,649,598 | $28,717,237 | $29,867,046 | $6,138,680 |
| FLORIDA STATE | $24,414,864 | $20,347,512 | $17,341,676 | $4,768,147 |
| GEORGIA TECH | $14,265,664 | $11,008,601 | $10,388,108 | $3,494,035 |
| NC STATE | $19,895,564 | $22,632,368 | $23,450,179 | $1,110,410 |
| LOUISVILLE | $30,193,960 | $30,960,193 | $27,501,377 | $5,869,359 |
| NORTH CAROLINA | $26,335,953 | $23,525,823 | $24,819,323 | $980,589 |
| VIRGINIA | $13,885,527 | $11,506,754 | $15,547,037 | $178,936 |
| VIRGINIA TECH | $19,428,428 | $20,543,204 | $19,200,364 | $49,060 |
Ticket sales really dried up during the pandemic (it says 2021, but it must be 2020-21?), as this chart shows. My Hokies dropped from $19 million to just over $49 thousand dollars. Ouch!
INSTITUTIONAL/GOVERNMENT SUPPORT
Revenue received from governments, direct funds from the institution for athletics operations, and costs covered and services provided by the institution to athletics (and for athletics debt) but not charged to athletics.
| YEAR | 2018 | 2019 | 2020 | 2021 |
| ACC MEDIAN | $2,077,171 | $3,352,599 | $3,584,029 | $5,640,020 |
| CLEMSON | $5,304,748 | $5,602,440 | $5,926,637 | $6,060,518 |
| FLORIDA STATE | $0 | $7,175,684 | $6,010,649 | $5,219,521 |
| GEORGIA TECH | $2,659,769 | $2,715,356 | $5,813,296 | $6,156,057 |
| NC STATE | $3,030 | $4,038 | $6,514 | $2,548,234 |
| LOUISVILLE | $5,352,834 | $4,912,920 | $4,542,393 | $4,389,243 |
| NORTH CAROLINA | $1,813,707 | $1,653,201 | $1,693,426 | $1,523,226 |
| VIRGINIA | $2,340,634 | $3,989,842 | $2,625,665 | $19,426,918 |
| VIRGINIA TECH | $6,621 | $2,579 | $2,428 | $18,479,268 |
Some of the athletic departments were hit so hard by the pandemic that the schools had to help out, as we can see here.
STUDENT FEES
Fees paid by student and allocated for the restricted use of the athletics department.
| YEAR | 201800.00% | 201900.00% | 202000.00% | 2021 |
| ACC MEDIAN | $7,107,181 | $7,510,173 | $7,409,258 | $7,114,123 |
| CLEMSON | $0 | — | — | $0 |
| FLORIDA STATE | $8,493,715 | $8,431,335 | $8,743,772 | $8,681,687 |
| GEORGIA TECH | $5,448,836 | $5,541,826 | $4,513,637 | $5,368,400 |
| NC STATE | $6,681,827 | $6,847,951 | $6,716,957 | $6,600,523 |
| LOUISVILLE | $1,975,000 | $1,010,897 | $900,272 | $987,500 |
| NORTH CAROLINA | $7,532,534 | $7,510,173 | $7,409,258 | $7,627,723 |
| VIRGINIA | $14,231,359 | $14,439,959 | $14,715,353 | $13,242,806 |
| VIRGINIA TECH | $9,704,077 | $10,275,759 | $10,924,067 | $10,889,955 |
OTHER REVENUE
Revenue from the following categories: Compensation and benefits provided by a third party; game program, novelty, parking and concession sales; sports camps and clinics; athletics restricted endowment and investments income; and, other operating revenue.
| YEAR | 2018 | 2019 | 2020 | 2021 |
| ACC MEDIAN | $5,931,543 | $9,091,850 | $7,069,165 | $4,816,232 |
| CLEMSON | $3,522,266 | $4,219,082 | $1,965,631 | $1,057,881 |
| FLORIDA STATE | $28,758,409 | $21,544,009 | $11,850,931 | $11,551,632 |
| GEORGIA TECH | $18,944,042 | $16,040,695 | $15,373,927 | $19,102,748 |
| NC STATE | $4,003,267 | $3,683,646 | $5,206,409 | $1,309,148 |
| LOUISVILLE | $19,050,467 | $14,261,552 | $22,360,301 | $16,775,972 |
| NORTH CAROLINA | $5,143,443 | $7,309,066 | $5,290,378 | $3,736,148 |
| VIRGINIA | $6,505,539 | $10,294,467 | $7,685,373 | $5,896,315 |
| VIRGINIA TECH | $5,357,547 | $7,889,232 | $6,452,957 | $3,645,548 |
I'm not sure why Georgia Tech, Florida State, and Louisville have made so much more money in this category than the other schools. I guess they sell a lot of concessions?
https://csnbbs.com/thread-947450-page-4.html
P5/6
ACC............13.9M (2011)...37.2M (2021)
BIGE...........9.5M (2011).....Zero (2021) (Does not host FB anymore)
BIG10.........26.0M (2011)...46.6M (2021)
BIG12.........16.7M (2011)...39M (2021)
SEC............27.2M (2011)...80M (2021) (took 322M loan from future TV contract)
PAC............11.6M (2011)...21.6M (2021)
G5/6
AAC.............zero (2011).....8.6M (2021)
MWC...........4.1M (2011).....5.2M (2021)
CUSA..........3.2M (2011).....2.8M (2021)
WAC...........2.4M (2011).....Zero (Does not host FBS FB anymore)
MAC...........1.2M (2011)......2.8.6M (2021)
Sun............915K (2011).....2.4M (2021)
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