Friday, April 18, 2014

2013 Nielsen report

Again.....how does the ACC have such a poor TV contract given these ratings?

2013 Nielsen report:
SEC #1 in FB/#3 in BB viewers
B1G #2 FB/#1 BB
ACC #3 FB/#2 BB
Big 12 #4 FB/#4 BB
Pac-12 #6 FB/#6 BB
ND #5 FB, BE #5 BB

2 comments:

  1. It's very frustrating to see the Big XII and especially the Pac-12 get more money than the ACC when a whole lot more people watch ACC football than either of those other two leagues. Bad timing - stinks!

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    Replies
    1. It is part timing.......it is MUCH more Swofford's insistence to have Raycom, where his son was employed, included in the deal.

      That caused the ACC to basically give away more tier 3 rights (which the smaller schools don't care about, but football schools do), but MUCH more importantly, it denied the ACC to put the contract on the open market and find the TRUE market value of it.

      Swofford was more interested in keeping the good graces of a North Carolina based company (Tobacco Road) and his son set than he was getting full value for the ACC.

      Few in the ACC invest in football (the money sport in both revenue and expenses) at an SEC level, so they didn't care. They can keep playing basketball, so it was fine with them.

      The few football schools have to compete with SEC money and it is a tough situation.

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