"ESPN reported that the game averaged 4,745,000 viewers, making it the third-most watched college basketball game in the network's history (the ACC also claims most-watched game, as the North Carolina-Duke contest on March 8, 2008, drew an audience of 5,612,000).
The game drew the highest shares in the North Carolina Triad and Research Triangle markets, and the telecast also set records in Buffalo (6.7 local rating) and New York City (2.8 rating) to rank as ESPN's highest-rated regular-season men's college hoops game in both markets (records date back to 2002)."
2011 Data
Looks interesting. Can you share the link where you found this information?
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