Two-person FSU team wins national award for licensing, trademarks

 

Two-person FSU team wins national award for licensing, trademarks

Florida State University’s trademark and licensing team is being recognized as an innovative industry leader by the International Collegiate Licensing Association (ICLA).

The licensing and trademark office oversees FSU’s trademarks, symbols, imagery and associated insignias. It’s a two-person team comprised of Katie Pugh, director of trademark licensing, and Garrett O’Connor, assistant director.  

The ICLA announced this week that FSU won the group’s 2022 Synergy Award, bestowed for innovative excellence and contributions to the licensing industry. The organization also made note of the team’s efforts during the pandemic.

“Congratulations to Florida State for being named ICLA’s 2022 Synergy Award winner,” said ICLA President Karen Dertinger, director of trademark licensing at The Ohio State University. “A prime example of innovative excellence, FSU’s licensing office launched several new programs during the continued difficult economic landscape, boosting engagement across all segments of their university and community fan base.”

Revenue generation, brand protection, campus collaborations and innovations are among the criteria evaluated for the award.