Monday, August 16, 2021

TV Viewership #s

 Which college football programs bring in the most TV viewers?

Average TV Viewership, by school


Finally, his numbers - but I added the bar graphs and highlighted ACC schools in light blue, plausible expansion teams in pink:

SchoolVwrsgraphically
Ohio State5.19M===================================================
Alabama5.09M==================================================
Michigan4.18M=========================================
Notre Dame3.61M====================================
LSU3.22M================================
Auburn3.12M===============================
Georgia2.91M=============================
Oklahoma2.90M=============================
Clemson2.67M==========================
Penn State2.55M=========================
Florida2.46M========================
Wisconsin2.27M======================
Texas2.269M======================
Florida State2.23M======================
Michigan State2.20M======================
Southern Cal1.98M===================
Tennessee1.85M==================
Texas A&M1.75M=================
Oklahoma State1.64M================
Mississippi1.61M================
Iowa1.57M===============
Nebraska1.51M===============
Miami1.503M===============
TCU1.495M==============
Stanford1.43M==============
Oregon1.34M=============
Arkansas1.33M=============
Washington1.32M=============
Mississippi State1.31M=============
West Virginia1.27M============
Virginia Tech1.26M============
UCLA1.25M============
Louisville1.22M============
Indiana1.17M===========
Baylor1.12M===========
South Carolina1.07M==========
Texas Tech921K=========
Washington State909K=========
Northwestern867K========
Utah856K========
Minnesota803K========
Pittsburgh781K=======
North Carolina749K=======
Iowa State747K=======
California730K=======
BYU714K=======
NC State703K=======
Arizona State695K======
Syracuse694K======
Houston689K======
Kansas State682K======
Maryland681K======
Purdue620K======
Georgia Tech615K======
Missouri611K======
Colorado610K======
Virginia592K=====
UCF566K=====
Memphis564K=====
Arizona561K=====
Kentucky484K====
Boise State476K====
Vanderbilt438K====
Cincinnati430K====
Duke410K====
USF407K====
Boston College403K====
Illinois401K====
Wake Forest398K===
Kansas346K===
Oregon State295K==
Rutgers266K==
SMU232K==


https://csnbbs.com/thread-920637-page-5.html


Zach Miller has posted an article "Which college football programs bring in the most TV viewers?

He logged 1,516 regular-season games with available viewership data from the five-year span of 2015-19 (left out 2020 for obvious reasons). That includes every televised game involving Notre Dame, BYU, Army or a team from the Big Ten, SEC, ACC, Big 12, Pac-12, AAC or Mountain West. He ranked every Power 5 team, plus Notre Dame and the eight schools most popularly mentioned as Big 12 expansion candidates. The numbers next to each school indicate the average number of viewers per week from 2015–19. Streaming numbers are included when available.

Here is his ACC Viewership (Your first column)

Clemson #9 (2.67M avg weekly viewers)
FSU #14 (2.23M avg weekly viewers)
Miami #23 (1.503M avg weekly viewers)
VT #31 (1.26M avg weekly viewers)
Louisville #31 (1.22M avg weekly viewers)
Pitt #42 (781K avg weekly viewers)
UNC #43 (749K avg weekly viewers)
NC State #47 (703K avg weekly viewers)
Syracuse #49 (694K avg weekly viewers)
GT #54 (615K avg weekly viewers)
UVA #57 (592K avg weekly viewers)
DUKE #65 (410K avg weekly viewers)
BC #67 (403K avg weekly viewers)
Wake #69 (398K avg weekly viewers)

ACC Partial mbr
Notre Dame #4 (3.61M avg weekly viewers)


So my question is where do you get your rankings for your first column? I would love to look at them.


Link
https://medium.com/run-it-back-with-zach...c03c689e50



Sports Media Watch (SMW) is the source for both analysis. SMW reports viewership on all rated games.

Some of the major differences in the methodologies used:
1) Zach Miller looked at 5 years of viewership…2015, 2016, 2017, 2018 and 2019; I looked at 4 years of viewership…2017, 2018, 2019 and 2020.
2) In stack ranking programs Zach Miller only considered regular season games, only ranked “avg viewers” data, reported the top 73 FBS programs and assumed zero viewers for non-rated games; I looked at “avg viewers” and “total viewers”, stack ranked only P5 teams, incorporated both regular & post-season and excluded non-rated games from the analysis.


Why does the SEC get more for TV rights?

Logically, TV money should be about delivering TV audience, right? I mean, isn't that why a first tier game (T1) is worth more than a second tier (T2) one? In "What is a Tier 1 CFB Game Worth?", we tried to estimate the average values of these games and came up with

T1: $13M each

T2: $4M each

T3: $1M each

What we didn't do, however, is tell you the TV ratings associated with each tier. So I looked at the games actually selected as tier one by the networks (for the SEC, the CBS games; for the ACC, the ABC games) to get a feel for the expected TV ratings of a T1 game.

T1: 3.8 million viewers or more

T2: 0.25 to 3.8 million viewers

T3: less than 250,000 viewers

That's a pretty high bar for the first tier, but you'd think second tier should be easy to achieve, right? You might be surprised as we continue...

Here are the T1 (greater than or equal to 3.80 million viewers) conference games from 2016 through 2019 for both SEC and ACC (I removed non-conference games to avoid confusing the issue, nor did I include the pandemic season of 2020):

SECT1ACCT1
20162016
ALA-LSU10.39LOU-CLM9.29
TAM-ALA8.46FSU-LOU6.22
AUB-ALA8.24FSU-MIA5.54
ALA-MS8.17CLM-FSU5.38
ALA-TEN6.58PIT-CLM4.93
TEN-TAM6.55NCS-CLM4.51
FL-TEN5.54
AUB-UGA4.99
FL-UGA4.45
ALA-ARK4.44
FL-ARK4.26
UGA-TEN4.22
LSU-AUB4.1
ARK-TAM3.87
20172017
ALA-AUG13.66CLM-LOU5.06
UGA-AUB7.41CLM-VT4.61
ALA-MSU7.03MIA-PIT4.56
LSU-ALA6.73
TEN-FL5.13
ALA-TAM4.77
TEN-ALA4.45
LSU-FL4.13
UGA-TEN3.95
ARK-ALA3.87
20182018
ALA-LSU11.54VT-FSU5.58
AUB-ALA9.13SYR-CLM4.62
UGA-FL6.35CLM-BC3.93
LSU-AUB5.94
TAM-ALA5.65
UGA-LSU5.54
MSU-ALA5.42
LSU-FL4.7
UGA-UK4.39
ALA-TEN4.31
ALA-MS4.11
AUG-UGA3.99
2019Vwr(M)2019Vwr(M)
LSU-ALA16.64CLM-UNC4.4
ALA-AUB11.43
AUB-LSU7.18
UGA-UF6.98
UGA-AUB6.77
UF-LSU6.45
AUB-UF6.43
ALA-TAM6.11
ALA-SC4.95
TAM-UGA4.89
AUB-TAM4.66
TEN-ALA4.25
UGA-TEN3.9
LSU-MSU3.86
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)