https://accfootballrx.blogspot.com/2019/05/avg-tv-viewers-2018-season.html
| Conf. | Avg. Viewers | Top 40 Avg. | the rest |
| SEC | 4,041,264 | 7,415,875 | 1,996,045 |
| B1G | 3,185,009 | 5,983,775 | 1,585,714 |
| XII | 2,375,822 | 4,641,675 | 890,016 |
| ACC | 2,190,547 | 4,385,775 | 860,106 |
| PAC | 2,006,822 | 3,363,350 | 921,600 |
Based on this analysis, we see that SEC football is the most valuable brand for that sport*, following by Big Ten football. For the 2018 season at least, the Big XII beat out the ACC for 3rd place, and the Pac-12 brought up the rear. If you examine the games outside the top 40 (aka "the rest"), the ACC was in 5th place last season (and the Pac-12 was 3rd in that category).
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