Friday, March 11, 2016

ACC TV Ratings

Nice article from HokieMark.  Like his observations.  My observation:

Of noted games (23), interesting to see the % breakdown of these games:

FSU 11 out of 23 = 48%
Clemson 5 out of 23 = 21%
VT 4 out of 23 = 17%
Miami 3 out of 23 = 13%

These statistics are where the rubber meets the road for revenue honestly.  Interesting to see FSU so clearly ahead when it has a lesser voice than Wake in the ACC and must watch Notre Dame make unequal revenue while it splits equal revenue with the Wake/BC of the world.

FSU is such a poor fit in the ACC given this dynamic.



http://accfootballrx.blogspot.com/2016/03/acc-football-audiences.html


"Someone on CSNBBS did some analysis of TV audiences for ACC football games

Here are the games in 2014 which drew over 2 million viewers:
1. Notre Dame/FSU - (rating share 7.9; 13.25 million viewers)
2. GT/FSU - ACC Champship game - (rating 6.2; 10.15 million viewers)
3. FSU/Miami - (rating share 5.4; 8.74 million viewers)
4. Clemson/FSU - (rating share 4.5; 7.34 million viewers)
5. Florida/FSU - (rating share 3.5; 5.96 million viewers)
6. FSU/Louisville - (rating share 3.1; 4.97 million viewers)
7. Notre Dame/Syracuse - (rating share 2.6; 4.05 million viewers)
8. GT/VT - (rating share 2.1; 3.14 million viewers)
9. UCLA/UVa - (rating share 1.9; 2.92 million viewers)
9. UVa/VT - (rating share 1.7; 3.05 million viewers)
11. ECU/VT - (rating share 1.7; 2.56 million viewers)

In 2014, there were 11 games which drew over 2 million viewers each.
Five of those were non-conference (2 Notre Dame, 3 other).
Six ACC conference games drew over 2 million viewers.
For 2015 football season the ones that drew at least 2 million viewers were:
1. - Ohio State/VT (rating share 6.0; 10.585 million viewers)
2. - Clemson/UNC - ACC Championship game (rating share 4.1; 7.919 million viewers)
3. - Notre Dame/Clemson - (rating share 4.5; 7.647 million viewers)
3. - FSU/Clemson - (rating share 4.7; 7.563 million viewers)
5. - Notre Dame/UVa - (rating share 3.7; 5.744 million viewers)
6. - Notre Dame/Pitt - (rating share 2.5; 3.844 million viewers)
7. - Miami/FSU - (rating share 2.3; 3.502 million viewers)
8. - LSU/Syracuse - (rating share 2.1; 3.204 million viewers)
9. - FSU/BC - (rating share 2.1; 3.148 million viewers)
10. - Louisville/FSU - (rating share 1.9; 2.852 million viewers)
11. - Clemson/Miami - (rating share 1.8; 2.634 million viewers)
12. - Syracuse/FSU - (rating share 1.8; 2.588 million viewers)

2015 had one more 2+ million viewers game (12).
Of those, 5 were still non-conference (3 Notre Dame, 2 other)
The additional big game was an ACC contest.

OBSERVATIONS:
The ACC scheduling agreement with Notre Dame is paying off; of the 10 games played over the last 2 seasons, five of them have drawn TV audiences in excess of 3.8 million (and the highest was 13.25 million) viewers.

ACC conference football games are drawing bigger audiences - but mostly just if either Clemson or FSU is involved; VT was involved in 2 ACC games plus one OOC game in 2014 which drew big audiences without FSU or Clemson.

Syracuse appears in more of these games than you would expect (2 in 2015). Does that mean they can pull in audiences in New York, or is it just who they were playing? 2016 may shed some light on that question.

BOTTOM LINE:
Big audiences matter. Clemson, Florida State, and to some extent Virginia Tech deliver big audiences."

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