CNBC’s 2025 valuations of ACC athletic programs: 1 Notre Dame $1.13B 2 Clemson $860M 3 Stanford $805M 4 Florida State $765M 5 Miami $760M 6 Duke $690M 7 North Carolina $650M 8 Louisville $645M 9 Virginia $610M 10 NC State $584M *** 18 Cal $370M Source: https://t.co/QgWljvSgtu
— Chris La Puma🌲 (@ChrisLaPuma) September 29, 2026
CNBC isn’t ranking football TV value. Its methodology values the whole athletic enterprise largely on revenue, regardless of source. Stanford’s huge annual athletics endowment revenue offsets weaker ticket/media revenue. Add the Stanford brand + 36 sports, and it makes sense.
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