Great info from ACC Football RX and HokieMark
From the Tallahassee Democrat: Florida State athletics profits over $10.3 million in 2022 fiscal year
Here are some insights and observations...
For the 2022 fiscal year, from July 1, 2021-June 30, 2022, the Seminoles listed $161.1 million in operating revenue. The operating expenses for the year was $150.7 million.
| 2021-22 FSU Operating Revenue | $161.1 million |
| 2021-22 FSU Operating Expenses | $150.7 million |
This year, the Seminoles saw a return to normalcy for ticket sales to bring in more revenue, but also a return to normal for travel costs, as well as recruiting costs.
Revenue
Here is a summary of the biggest FSU Athletic Department revenue sources for 2021-22:
| Media Rights Fees (TV) | $30.3 million |
| Other ACC Revenue | $10.7 million |
| Revenue from Royalties | $24.4 million |
| Donor Contributions* | $42.3 million |
| Ticket Sales | $18.8 million |
| Institution Support | $13.6 million |
Comments on Revenue:
1. TV revenue continues to rise rapidly, but not as rapid as in the SEC and the Big Ten.
2. Other ACC Revenue must include NCAA Basketball Tournament distributions, since I don't see anywhere else it might be hiding. CFP base distribution, as well as bowl pool, ACC CG pool, and other shared revenues would also be included here, presumably.
3. The article mentions that donations were down a bit, possibly due to the economic slowdown. (* note: the OP reported $41.7 M in donations, but here I'm using the number from the Knight-Newhouse database instead).
4. On the other hand, Ticket Sales were up, driven by $15.13 million in football ticket sales.
5. The University itself pitched in another $13.6 million (this was negligible in 2021), and reflects a portion of the Federal Higher Education Emergency Relief Funds (HEERF) which was allocated to Athletics.
Expenses
Now for a summary of FSU's primary Athletic Department Expenses for 2021-22:
| Coaches' Salaries | $25.6 million |
| Overhead/Admin | $22.2 million |
| Sports Team Travel | $9 million |
| Gameday expenses | $3.5 million |
| Recruiting expenses | $1.6 million |
Comments on Expenses:
1. Coaches, who had taken a pay cut during the pandemic, saw a nice bump in their paychecks.
2. With the end of the pandemic, there was more team travel, gameday expenses, and an increase in recruiting-related expenses.
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In addition to the data from 247Sports, I also used the Knight-Newhouse database to confirm some numbers - and to get these additional ones:
- Other (non-ACC) Revenue: $11,376,724
- Competition Guarntees: $607,500
- Student Fees: $8,691,672
Amounts reflect current dollars.
- Other Expenses: $34,813,122
- Medical Expenses: $1,812,040
- Competition Guarantees: $2,443,718
- Facilities and Equipment: $38,252,948
- Athletic Student Aid: $10,789,646
How did some of the top-performing football teams from the top 3 conferences compare in terms of 2021-22 revenue? Here you go...
Big Ten vs. SEC vs. ACC Revenues
| Ohio State | Georgia | Clemson | |
| Total Revenue | $251,615,345 | $203,048,566 | $158,283,618 |
| NCAA and/or Conference Distributions, Media Rights, and Post-Season Football | $71,915,212 | $58,622,396 | $40,207,257 |
| Donor Contributions | $63,582,228 | $74,315,945 | $60,859,475 |
| Ticket Sales | $59,649,921 | $37,192,353 | $31,980,356 |
| Corporate Sponsorship, Advertising, and Licensing | $30,088,073 | $20,779,037 | $15,904,910 |
| Competition Guarantees | $4,000 | $10,000 | $22,000 |
| Institutional and/or Government Support | $0 | $0 | $6,387,497 |
| Student Fees | $0 | $3,530,802 | $0 |
| Other Revenue | $26,375,911 | $8,598,033 | $2,922,123 |
Things we learn from this chart:
1. Money is important, but doesn't guarantee anything. Eventual National Champion Georgia had $50M more revenue than Clemson, but then Ohio State had $50M more than Georgia. Basically, the Buckeyes were as far in front of the Bulldogs as Georgia was in front of Clemson!
2. Conference distributions - which almost always include TV revenue - is the #1 or #2 source of income (the other being donor contributions). Ticket sales are the next biggest income source, followed by sponsorships and licensing. Institutional Support (Clemson) and Student Fees (Georgia) make up most of the rest, except in the Big Ten where there's a mysterious "Other Revenue" category.
3. Clemson doesn't just trail Ohio State and Georgia in TV revenue, but also in donations, ticket sales, and licensing, too - basically, all of the top four. Ideally, Clemson would get more TV money from the ACC while avoiding the direct competition that comes with being a member of the B1G or the SEC. It remains to be seen if this will be an option or not.
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Source data:
2022 Ohio State
https://knightnewhousedata.org/fbs/big-ten/the-ohio-state-university
2022 Georgia
https://knightnewhousedata.org/fbs/sec/university-of-georgia
2022 Clemson
From 247Sports - Next Level: The Money Side of UNC Athletics by Greg Barned - here are some insights and observations...
...details from the University of North Carolina's annual financial report to the NCAA for fiscal year 2021-22... which includes data from July 1, 2021, through June 30, 2022, details a record $122.6 million in total operating revenues as well as total operating expenses of $120.3 million. The athletic department’s total operating revenue jumped by $20.7 million year-over-year, marking the 11th time in 12 years that total has increased...
Here are some highlights from the OP:
| Media Rights Fees (TV) | $31.50 million |
| Other ACC Revenue | $6.20 million |
| NCAA Units Revenue | $4.00 million |
| Duke's Mayo Bowl Rev. | $1.60 million |
| TOTAL Conf. Distribution | $43.3 million |
That tv revenue number has really gone up, and it isn't all from the ACC Network - although that's probably about $9 - $10 million of it. That said, the T1 is also escalating by a little over $1M/year.
Perhaps even more interesting is the bowl money. It doesn't say bowl share - it lists a specific bowl. Does this mean that the ACC has already implemented "eat what you kill" for bowl games?
| Total Ticket Sales | $30.20 million |
| MBB Ticket Sales | $16.40 million |
| Football Tickets | $12.70 million |
| all other sports tickets | $1.10 million |
Obviously, not all ACC schools make that much on basketball - but some make more on football.
| Donor Contributions | $20.62 million* |
| Royalties, Licensing, Ads, and Sponsorships | $12.80 million |
two sources had a small discrepancy on donations. All other numbers were corroborated.
| Coaches salaries, etc. | $21.40 million |
| Severance payments | $3.20 million |
| FB-related comp. | $10.90 million |
Larry Fedora is the severance pay here. Football-related compensation is about half of the total.
| Athletic Student Aid | $13.70 million |
| Athletic Team Travel | $10.50 million |
| Sports equip/supplies | $4.40 million |
| Game day expenses | $4.90 million |
| Recruiting expenses | $2.50 million |
| Direct overhead/admin | $11.00 million |
| Other Operating Exp. | $7.70 million |
Nothing all that interesting about these expenses.
| UNC Football total revenue | $56,631,600 |
| UNC Basketall total revenue | $32,234,012 |
The ACC as a whole is said to be 75 to 80% football in terms of revenue, but UNC is more like 64/36%.
| Athletic-related Debt | $108.90 million |
| Athletic Endowments | $496.10 million |
Wouldn't every ACC school like to have an AD Endowment that large or larger?
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In addition to the data from 247Sports, I also used the Knight-Newhouse database to confirm some numbers - and to get these additional ones:
- Other Revenue: $5,544,455
- Competition Guaramtees: $562,565
- Institutional/Government Support: $1,738,279
- Student Fees: $7,864,743
Amounts reflect current dollars.
