...we present all 65 of the Power 5 schools, ranked from the most modest to most extravagant, for the 2019-20 fiscal year (generally 07/01/19 to 06/30/20).
These are annual university athletic department figures mandated by the U.S. Department of Education and its Equity in Athletics Data Analysis (EADA) arm. The headings represent the revenue derived from each university’s football operation before expenses, as listed by athletic directors of each school in their annual reports. These figures do not include the massive annual payouts from conferences’ broadcast contracts...
...these are revenue figures relating to the 2019 football season and the 2019-20 basketball season, not last season. So, they do not reflect the broad fiscal distress of the COVID-wracked and, in some cases, stunted 2020 football season, but do include decrease in funds from the lack of a 2020 NCAA men’s basketball tournament.
Because some irregularities in the reporting by various athletic directors is inevitable, the reports may include caveats and discrepancies between one school and another. We can’t control that. All we can do is pass on the parallel figures as they are posted in the EADA report.
Here, then are all 65, bottom to top, with number of ranking spots risen (+), fallen (-) or maintained the same (=) from the 2018-19 fiscal year, in parentheses. (Note: I've added italics to emphasize certain points, along with my comments in brackets and in color. - Hokie Mark)
#65 West Virginia $19 million (=)
#64 Wake Forest $24.7 million (-1)
No mystery here as announced crowds at Truist Field, even for a competitive 8-5 team, commonly ranged around 25-30K; that’s barely Conference USA level. Wake was also one of only three Power 5 schools to fabricate a balanced ledger – identical figures of $24,698,755 for revenue and expenses – indicating a true deficit compensated with general funds. [Why is Wake Forest in the ACC? - HM]
#63 Georgia Tech $28.2 million (-15)
A similar sad story here as native Georgian Geoff Collins came from Temple to relieve longtime triple-option proponent Paul Johnson and the Jackets sank into a 3-9 morass. Football eeked out a $1M profit and tumbled farther in one year than any program in the rankings. Men’s hoops ran a deficit of slightly over $1M. [Tough to motivate fans to pay to see a bad team play. - HM]
#62 Boston College $31.8 million (-1)
Seeing an ACC pattern here? This was the dreary 6-7 season that got Steve Addazio fired after seven years in Chestnut Hill. After an encouraging start, the tone was set in week 3 with a stunning rout home loss to 20-point underdog Kansas. BC football managed a $5.1M profit. Men’s hoops barely broke even (+$128K). [Good point: that Kansas loss probably killed demand for tickets the rest of the year - HM]
#61 Rutgers $32.9 million (+3)
#60 Vanderbilt $33.4 million (+2)
#59 Missouri $34.7 million (-4)
#58 Oregon State $35.6 million (=)
#57 California $36.1 million (+3)
#56 UCLA $37.5 million (-6)
#55 Pittsburgh $37.9 million (-2)
Heinz Field is exponentially nicer than old gray Pitt Stadium, but it’s not easy luring a university community down the hill from Oakland to watch a just-OK team play opponents from Tobacco Road. Pat Narducci has done all he can. Panther football lured consistent announced crowds of 40-45K and cleared $5.4M. Meanwhile, the struggling basketball program, blessed with a gorgeous campus venue and much more attractive conference opponents, managed just an $800K clearance. [Pitt probably lost more traditional rivals in realignment than any other P5 team. - HM]
#54 Arizona $39 million (-7)
#53 Duke $39.7 million (-2)
Rivaling Kentucky, Indiana and Kansas, this is the arguably most severe example of basketball overshadowing football. And so, it provides a window into just how much more important football is fiscally to college athletics. David Cutcliffe’s Devils went 5-7 (3-6 ACC) and yet the football program still cleared more profit ($14.5M) than Mike Krzyzewski’s basketball behemoth ($13.4M) which grossed among the most of all college hoops programs in the nation ($33.4M!) [Duke lost its appetite for big-time college football at least 70 years ago; they are what they are now. - HM]
#52 Mississippi State $40 million (+5)
#51 Kansas $40.6 million (+5)
#50 Stanford $40.9 million (-6)
#49 Syracuse $42.6 million (-4)
The beginning of the descent of the the once-promising Dino Babers regime at The Cuse FB began here with a 62-20 rout loss at Maryland and has not lost downward velocity. The Orange football program did manage $14.9M in profit while Jim Boeheim’s basketball operation made $8.7M. [If Babers can't win at least 5 or 6 games every year, he'll lose his fan base, then his job - HM]
#48 Virginia $43.4 million (+11)
One of the big success stories in major college football has been Bronco Mendenhall’s rehab job at UVA. The Cavs won the ACC Coastal, gave heavily favored Florida (-14) a fight in the Orange Bowl (36-28 loss) and finished 9-5. In so doing, Virginia football jumped 11 spots and made a $15.8M profit. Meanwhile, Tony Bennett’s defending national champion basketball program cleared just $2.4M. [One has to wonder how high, or low, the ceiling is for UVA football - HM]
#47 Washington State $44 million (-4)
#46 Kentucky $44.5 million (+3)
#45 Maryland $44.7 million (-6)
#44 Kansas State $45 million (-4)
#43 N. C. State $47.6 million (-2)
A very down year (4-8, 1-7 ACC) for Dave Doeren’s generally overachieving program still made $24.3M in profit. Men’s basketball cleared $5.6M. [Is the Wolfpack an overachiever, or are they just consistently underrated? - HM]
#42 Texas Tech $47.7 million (-7)
#41 North Carolina $48.7 million (+11)
With the possible exceptions of Dick Crum and Bill Dooley, Mack Brown is the most popular football coach UNC has ever had. And his return from retirement to Chapel Hill at age 68 was a big deal. Kenan Stadium sold out all six home dates and the Heels responded with a bowl season for the first time four years. UNC football cleared $18.2M which topped the much more popular basketball program ($17.1M) exp: $30.5M. [Brown is the draw, but how long can he continue coaching? - HM]
#40 Louisville $48.9 million (-2)
After the general embarrassment of Bobby Petrino’s second stint here that ended in his team quitting on him (and vice versa) at the close of 2018, interest was at a nadir. But Scott Satterfield, imported from a distinguished run at Appalachian State, was the right antidote. His first season went 8-5 (5-4 ACC) and his team fought. Louisville football cleared $24.2M. Meanwhile, Chris Mack’s basketball program gathered a phenomenal $40.7M gross (tops nationally) and profited $20.8M. [Cardinal fans really want to support their team, they just need something to root for. - HM]
#39 Arizona State $49.7 million (+15)
#38 Virginia Tech $50.3 million (-8)
Justin Fuente’s program began to take on water and notably lost to UVA for the first time in eons. Football managed $14.7M in profit. Basketball made $1.5M. [Fuente was trying to follow a legend with assistant coaches who couldn't recruit; 2021 will be a referendum year for the program - HM]
#37 Colorado $50.5 million (+9)
#36 Purdue $51.9 million (-5)
#35 Iowa State $52.1 million (-1)
#34 Mississippi $53 million (+3)
#33 Southern California $53.4 million (+3)
#32 Oklahoma State $53.5 million (+1)
#31 Indiana $56.5 million (+1)
#30 Baylor $56.6 million (+12)
#29 Miami (FL) $59.5 million (=)
Manny Diaz wanted the job at Miami so badly that he reneged on Temple after already accepting the position there. He just didn’t know the Canes would come after him four weeks prior. The jury remains out on him. This first season was The U’s first losing one in a dozen years since the Randy Shannon regime. Miami rolled up a whopping $48.9M in expenses, so it only cleared $10.6M. Jim Larranaga’s basketball shop indicated a deficit with both expenses and revenues an identical $9,209,237. [Diaz is building a roster, but just as important, he'd building buzz in South Florida - HM]
#28 Northwestern $59.5 million (-4)
#27 Texas Christian $61.2 million (-5)
#26 Minnesota $61.8 million (=)
#25 Utah $62.6 million (=)
#24 Clemson $63.1 million (+3)
You might think after all the recent national success, Clemson football would pull down more profit than it does. But it’s still a small-market program with a relatively average alumni base and no significant national cachet of adoration (such as, say Duke basketball or Notre Dame football), so the economic ceiling has about been reached. Dabo Swinney’s team again reached the national title game before losing to Louisiana State. But the profit after a whopping $55.9K expense outlay (no doubt, exacerbated by travel) was a mere $7.2M. Men’s hoop profit was $1.4K. [Small school plus limited history equals lower-than-expected TV, ticket demand... but it's growing - HM]
#23 Illinois $65.6 million (+5)
#22 Michigan State $68.9 million (-4)
#21 South Carolina $69.2 million (+2)
#20 Arkansas $70.3 million (-3)
#19 Florida State $71.1 million (+2)
Not to sully Mike Norvell who bears no responsibility, having not arrived yet from Memphis. But through the college athletic fiscal data I’ve seen since beginning this report four years ago and including 2019-20, this has to be the least efficient college football program of them all. Among other condemnations of the Willie Taggart era, his program posted a mind-bending expense ledger of $67.8M, tops nationally and 16% higher than runner-up Alabama – which sort of earned the right. His FSU program did not, going 6-7 on the heels of 5-7, culminating in his dismissal. That expense total left a profit of just $3.3M which is insane for a top-20 grossing program. Seminole hoops almost cleared as much – $2.6M. [FSU needs to shed the "doing less with more" cloak as quickly as possible! - HM]
#18 Oregon $77.6 million (+2)
#17 Texas A&M $78.1 million (+2)
#16 Iowa $81.4 million (=)
#15 Wisconsin $87.4 million (-2)
#14 Tennessee $91.6 million (-2)
#13 Washington $91.7 million (+2)
#12 Florida $94.9 million (+2)
#11 Louisiana State $95.1 million (=)
#10 Nebraska $95.8 million (=)
#9 Auburn $97.7 million (-2)
#8 Notre Dame $97.9 million (-4)
An ugly and inexplicable 31-point loss in the rain at Michigan pocked an otherwise very good 11-2 season. Other than USC, the home schedule wasn’t up to par and Irish football revenue dipped $17.6M from 2018-19. But when you’re hovering in 9-figure-gross territory, it’s not exactly a cataclysm. Men’s basketball, now part of the far-flung ACC, listed a deficit of $4.7M (travel?) and women’s basketball was worse ($5.0M). [Being a member of the ACC, playing 5 games per year in the footprint (10 games in 2020!) has been one of the best things for ND football in terms of exposure and recruiting - so, naturally, they don't want any more of it. Don't waste time figuring it out! - HM]
#7 Penn State $101.7 million (-1)
#6 Oklahoma $101.9 million (+2)
#5 Alabama $110.1 million (+4)
#4 Ohio State $115.5 million (+1)
#3 Michigan $125.8 million (=)
#2 Georgia $134.5 million (=)
#1 Texas $144.4 million (=)
Here are the ACC shown discretely:
Rank School Earnings
64 WF $24,7 M
63 GT 26.2 M (had Georgia, UNC, NC State, VT, and Pitt at home)
62 BC 31,8 M
55 Pitt 37.9 M
53 Duke 39,7 M
49 Syracuse 42 M
48 UVa 43 M
43 NC State 47.6 M (season ended with injury to QB - finished 4-8)
41 UNC 48.7 M (Brown turns UNC around hosted App State, Miami, Duke, Clemson, and UVa)
40 Louisville 48.9 M(Sorry I forgot)
38 VT 50.3 M (terrible home slate)
29 Miami 59 M
24 Clemson 63 M (hosted TAMU, FSU, and GT first game)
19 FSU 71.1 M (Weak home slate and bad team - hosted Boise State, Miami, Louisville, NC State)
8 Notre Dame 97.9 M (Hosted Navy, and Southern Cal)
What this shows is football and non football schools in focus. You can even break them out into tiers.
Stadium Size Rank - School
65 - WF
62 - Duke
61 - BC
55- Syracuse
51 - UNC
46 - GT
42 - NC State
37 - Louisville
34 - UVa
28 - Miami
27 - VT
26 - Pitt
19 - ND
18 - FSU
16- CU
Here are the stadium capacities I have:
Memorial Stadium Clemson 81,500
Doak Campbell Stadium Florida State (to be 70,000 after renovation)
Heinz Field Pittsburgh 68,400
Lane Stadium Virginia Tech 65,632
Hard Rock Stadium Miami 65,326
Scott Stadium Virginia 61,500
Cardinal Stadium Louisville 60,800
Carter Finley Stadium NC State 57,583
Bobby Dodd Stadium Georgia Tech55,000
Kenan Stadium North Carolina 50,500
Carrier Dome Syracuse 49,000
Alumni Stadium Boston College 44,500
Wallace Wade Stadium Duke 40,004
BB&T Field Wake Forest 31,500
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