https://accfootballrx.blogspot.com/2019/12/tv-ratings-orange-bowl-vs-sugar-bowl.html
ESPN is paying the SEC and Big XII $40 million each for rights to broadcast the Sugar Bowl in non-playoff years (same as the hugely popular Rose Bowl for the Big Ten and Pac-12). Meanwhile, it's only paying the ACC $27.5 million for Orange Bowl tv rights.
| CFB Season | Sugar Bowl Viewers | Sugar Bowl Matchup | Orange Bowl Viewers(M) | Orange Bowl Matchup |
| 2018-19 | 13.3 M | Texas Georgia | semi-final | |
| 2017-18 | semi-final | 11.73 M | Miami Wisconsin | |
| 2016-17 | 9.52 M | Oklahoma Auburn | 11.7 M | Florida State Michigan |
| 2015-16 | 8.94 M | Ole Miss Oklahoma St | semi-final | |
| 2014-15 | semi-final | 8.94 M | Georgia Tech Miss. State | |
| Total | 31.76 M | 32.37 M | ||
| Average | 10.59 M | 10.79 M |
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