FSU adding revenue streams?

FSU has done a great job of adding revenue streams, this is the latest......we think.  No word yet on profit margin which is the key.

http://www.tallahassee.com/story/sports/college/fsu/2017/04/30/fsu-enjoys-concert-stadium/101142402/?utm_source=dlvr.it&utm_medium=twitter

Saturday’s country music concert at Doak Campbell Stadium received plenty of attention and attracted more than 23,000 fans – some from as far away as South Dakota.
While final revenues and expenses still must be calculated, Florida State officials are pleased with the outcome as they search for opportunities to turn the Seminoles’ home football field into a multidimensional facility.
“It seems as if everyone left having a good time, so if you measure it by that, I think it was a success,” FSU Associate Athletics Director Jason Dennard said Sunday morning.
“There’s nothing that is pointing us in the direction of not doing it again. The thinking never stops when it comes to next steps.”
Saturday’s event featured five-time CMA Male Vocalist of the Year Blake Shelton, FSU alum Jake Owen and Big & Rich.
Last fall, FSU held its first stadium concert since the late 1980s, drawing 8,000 fans for country music co-headliners Tyler Farr and Old Dominion.
Basis Entertainment, an Iowa-based full-service entertainment company and concert promoter, paid FSU to rent the stadium and assumed most of the financial risk in putting on Saturday’s show, Dennard said.

Buy PhotoDoak after Dark takes over the FSU's football stadium with a concert schedule including Adley Stump, David Ray, Big & Rich, Jake Owen and Blake Shelton on Saturday, April 28, 2017.  (Photo: Joe Rondone/Democrat)

The 79,560-seat stadium can hold 40,000 for a concert, according to Dennard.

The stage – constructed on the 30-yard line near the north end zone – faced the south end zone and the premium-seating Champions Club.
More than 1,000 tickets were sold in the Champions Club and nearly 20 stadium suites were opened for the show. Seating also was available on the field and in the stadium bowl.
Officials explained the stadium’s video board was not used at the request of the artists.
FSU employed more than 200 people for the eight-hour event that was held in warm, breezy weather and ended near midnight.
“It was a really good team effort,” Dennard said.
“Everyone chipped in on this thing. The production that was offered for Blake Shelton was Grammy Award-winning type production. There were no major glitches that we know of at this point. I can’t speak of what happened in the 1980s and those concerts, but I have to think this had to be one of the biggest, if not the biggest, concerts we ever had in Tallahassee in terms of crowd size.”

Buy PhotoFans sit in the stands for Doak after Dark, as the concert takes over the FSU's football stadium with a schedule including Adley Stump, David Ray, Big & Rich, Jake Owen and Blake Shelton on

Work to turn the football field into a concert venue started last Tuesday. Crews began to dismantle the stage, sound system and remove the flooring that protected the stadium turf at the show’s conclusion. Work was scheduled to have been completed Sunday.
“This is still our home and we want to make sure everything was left the way it was found,” Dennard said. “We want to protect the integrity of the stadium and the field.”
While FSU will turn its focus to the upcoming football season, revolutionizing the stadium’s role in the community is a goal of athletic officials.
And who knows what iconic musical groups the Seminoles may attract in the future.
“Yes, we are looking to (continue the concerts),”said Stan Wilcox, FSU’s director of athletics.
“That is one of those areas where we’ve looked where we know we can generate additional revenue streams. This is definitely a step into that direction. The more adept we become at putting on concerts in the stadium the larger acts we can probably attract.
“Again, you also have to think about who the act is, what can you sell, how many tickets will you be able to sell? We went to do it to make sure we are generating an income and not operating a deficit.”