Another addition near FSU's 'College Town' on Gaines

http://www.tallahassee.com/story/news/2017/04/01/publixs-greenwise-store-planned-near-fsu/99885800/?utm_source=dlvr.it&utm_medium=twitter

GreenWise, created by Publix in 2003, is a line of USDA-certified organic products including food and cleaning items. The store, located at the southwest corner of Gaines Street and Railroad Avenue near Florida State University, will be the first redesigned GreenWise location. There are three other stand-alone GreenWise Markets in Florida — one in Boca Raton, Tampa and Palm Beach Gardens.

"We are committed to being the retailer of choice for consumers who are looking for specialty, natural and organic products," Kevin Murphy, Publix Senior Vice President of Retail Operations, said in a release. "Over the past several years, we have gained valuable insights from our existing GreenWise locations. By combining these learnings with customer feedback and market trends, we are better positioned to deliver on our vision of being the best at serving the evolving lifestyles of today's consumer."

Farmers & Merchants Bank plans to lend Publix $2.8 million for the project, according to official documents. It is slated to open in late 2018.

http://www.urbantallahassee.com/index.php/headlines/item/918-gaines-street-publix-marks-company-s-return-to-greenwise-brand

Today, Publix Super Markets, Inc. announced the company’s plan to reignite the GreenWise store concept. 

The first newly redesigned GreenWise will be located near Florida State University at the southwest corner of Gaines Street and Railroad Avenue in Tallahassee, Florida, and is expected to debut in late 2018.

“We are committed to being the retailer of choice for consumers who are looking for specialty, natural and organic products,” said Kevin Murphy, Publix Senior Vice President of Retail Operations. “Over the past several years, we have gained valuable insights from our existing GreenWise locations. By combining these learnings with customer feedback and market trends, we are better positioned to deliver on our vision of being the best at serving the evolving lifestyles of today’s consumer.”

Publix plans to share additional details related to the new GreenWise format closer to the store opening. The company continues to aggressively look for additional GreenWise locations throughout its operating areas.