New hotel addition to FSU Boosters College Town

http://www.tallahassee.com/story/money/2016/12/07/hotel-indigo-coming-college-town/95090150/


Hotel Indigo has decided to plant seeds in Tallahassee's College Town.
A new boutique hotel — named Indigo at Railyards — is coming to the northeast corner of Woodward Avenue and Gaines street, adjacent to the public parking deck. A gravel parking lot sits where the hotel is slated to be built.
It will have seven stories, 140 rooms, a ground level restaurant and rooftop bar. Construction is slated to begin in fall 2017. A local delegation of developers and real estate professionals are meeting with hotel representatives next week to begin design details. Each hotel is different depending on the city. Locations include Atlanta, Dallas, Chicago, San Antonio, New Orleans and Sarasota.

 

"We’ve been engaged with discussions with them for a couple of years now,” said Will Butler, Tallahassee-based asset manager for Seminole Boosters Inc., who is overseeing the development of College Town. "They are very selective. They will only go where there’s a unique offering that fits their brand."
Here's how Hotel Indigo describes its hotels: "Each hotel is as individual as its surroundings and is also a reflection of them. You can taste the local flavor on our menus and see it in the art and photography displayed on our walls. You’ll catch guests and neighbors hanging out in our bars, get great advice from our team members on what to see and do in the neighborhood, and be refreshed by just how relaxed and inviting it all feels," the website indicated.

 

Nearly a dozen new hotels are under construction or review in the Tallahassee market. However, Collegetown has evolved into a commercial melting pot of its own on the fringes of Florida State's borders near Doak Campbell and Howser Baseball stadiums.
New mixed-use developments and luxury student housing mushroomed throughout the revitalized Gaines Street area. A Publix is underway. New restaurants, like Centrale and the Township, are open and adding culinary diversity to the College Town mix. The hotel's entrance marks the next generation in district occupants.
"Now we are seeing more types of property uses integrate into the district. That’s evidenced by the Indigo, as well as the Publix and the several new restaurants that have opened recently,” Butler said. "For them to say that the district is ready for an Indigo, it says a lot about the district. It’s going to be a different kind of clientele."