Behind the numbers: Where Big Ten athletic departments rank in spending, profit, pay
"When Maryland and Rutgers moved to the Big Ten, it was never about better competition or natural rivalries.
It was about money.
Maryland was in enough of a financial bind that it had eliminated seven sports.
At the time, Maryland athletic director Kevin Anderson told USA Today that "No future Maryland athletic director will ever have to look in young men's and young women's eyes and say you can't play here anymore."
The 2013-14 financial data from forms sent from the schools to the NCAA, acquired via Freedom of Information requests, show the benefit of being part of the conference, with the Big Ten Network money and football money continuing to grow.
With that in mind, here is a look at some rankings of current Big Ten teams and their football-related surplus from 2013-14. Keep in mind that Northwestern, a private school, and Penn State, because of Pennsylvania's weak Right to Know policy, are not part of the listing because they are not subject to FOIA requests of this sort.
Wisconsin has not yet responded to a FOIA request for its data. Those numbers will be added when they are received.
Football team profit (revenue minus expenses):
1. Michigan - $64,628,017
2. Ohio State - $40,387,038
3. Nebraska - $36,319,663
4. Iowa - $33,993,770
5. Michigan State - $26,115,000
6. Illinois - $13,678,605
7. Minnesota - $12,064,173
8. Indiana - $8,667,357
9. Maryland - $6,291,746
10. Purdue - $4,456,955
11. Rutgers - $1,996,038
Baskeball money is secondary
Football is clearly where the money is at, which is why Maryland was willing to drop its traditional basketball rivalries to jump to the Big Ten.
The best example of this is actually the University of Kentucky, clearly a basketball school in the big football-money driven Southeastern Conference.
Yet, in 2013-14, Kentucky actually made more than double the amount on its football program than its basketball program. Kentucky made $16.9 million on football and $7.5 million on men's basketball.
That being said, the Big Ten remains a powerhouse basketball league and several teams made more than Kentucky.
Men's basketball profit (revenue minus expenses):
1. Ohio State - $14,246,586
2. Indiana - $11,275,513
3. Illinois - $9,542,958
4. Michigan State - $8,474,302
5. Maryland - $6,821,798
6. Michigan - $6,179,411
7. Iowa - $4,594,083
8. Purdue - $3,106,981
9. Minnesota - $2,127,533
10. Nebraska - $2,116,412
11. Rutgers - $1,202,291
Big Ten Network money makes a difference
Looking at the numbers, it's clear why Maryland and Rutgers jumped to the Big Ten. Schools don't get a full share of the Big Ten money until they are in the conference for six full years, which is why Nebraska lags behind in the NCAA/conference distribution category as well.
But every other school brought in at least $28.6 million extra because of the network, bowl payouts and tournament money. Those numbers are expected to grow to reach more than $44.5 million apiece per school by 2017-18, when the new TV deal begins, according to the Lafayette Courier & Journal.
NCAA/conference distributions (bowl, tournament, conference TV, etc.)
1. Michigan State - $31,260,069
2. Indiana - $30,073,247
3. Illinois - $29,290,831
4. Michigan - $29,272,753
5. Iowa - $28,960,390
6. Purdue - $28,928,744
7. Ohio State - $28,662,655
8. Minnesota - $28,611,812
9. Maryland (ACC) - $19,038,856
10. Nebraska - $16,098,749
11. Rutgers (AAC) - $9,269,466
More programs bringing home profit
In the 2011-12 data, USA Today Sports reported that just 23 of 228 athletics departments at NCAA Division I public schools were able to cover their own expenses and turn an overall profit. Last year, in the Big Ten alone, eight of the 11 schools that responded were able to cover their own expenses and the top six turned a profit.
Athletic department profit (revenue minus expenses):
1. Ohio State - $22,661,497
2. Michigan - $13,038,628
3. Indiana - $4,282,047
4. Iowa - $3,680,107
5. Maryland - $481,975
6. Nebraska - $184,103
7. Minnesota - $0
8. Rutgers - $0
9. Illinois - (-)$2,925,082
10. Michigan State - (-)$3,220,376
11. Purdue - (-)$4,949,278
Athletic department total operating revenue
1. Michigan - $157,899,820
2. Ohio State - $145,232,681
3. Minnesota - $106,176,156
4. Iowa - $105,958,954
5. Michigan State - $104,677,456
6. Nebraska - $94,797,692
7. Indiana - $84,668,779
8. Illinois - $80,848,569
9. Rutgers - $76,656,339
10. Maryland - $73,434,869
11. Purdue - $71,372,206
Football coaches make more
It's natural that, with football programs bringing in more money, their coaches and assistant coaches are making more money.
Indiana, Maryland and Purdue were the rare programs where that didn't hold true:
Football coach salaries, benefits, bonuses paid by university
1. Mark Dantonio, Michigan State - $5,495,659
2. Urban Meyer, Ohio State - $5,244,212
3. Kurt Ferentz, Iowa - $4,239,391
4. Brady Hoke, Michigan (no longer coach) - $4,157,653
5. Bo Pelini, Nebraska (no longer coach) - $3,249,429
6. Darrell Hazell, Purdue - $2,259,280
7. Randy Edsall, Maryland - $2,155,352
8. Tim Beckman, Illinois - $1,811,157
9. Jerry Kill, Minnesota - $1,536,154
10. Kevin Wilson, Indiana - $1,525,743
11. Kyle Flood, Rutgers - $989,361
Football asst. coach salaries, benefits, bonuses paid by university
1. Ohio State - $6,006,654
2. Michigan - $4,364,134
3. Michigan State - $4,021,367
4. Iowa - $3,765,495
5. Nebraska - $3,298,581
6. Indiana - $3,103,100
7. Minnesota - $2,878,383
8. Maryland - $2,813,877
9. Purdue - $2,579,392
10. Rutgers - $2,401,349
11. Illinois - $2,216,719
Men's basketball coach salaries, benefits, bonuses paid by university
1. Tom Crean, Indiana - $3,702,559
2. Tom Izzo, Michigan State - $3,530,631
3. Thad Matta, Ohio State - $3,505,565
4. John Beilein, Michigan - $2,873,800
5. Matt Painter, Purdue - $2,458,274
6. Mark Turgeon, Maryland - $2,299,453
7. Tim Miles, Nebraska - $1,887,213
8. John Groce, Illinois - $1,822,604
9. Richard Pitino, Minnesota - $1,605,165
10. Fran McCaffery, Iowa - $1,548,548
11. Eddie Jordan, Rutgers - $1,087,601
Stringer leads Rutgers coaches in pay
It takes a coach with over 900 wins that has also taken three different schools to a Final Four, but C. Vivian Stringer is the rare women's basketball coach who was actually her institution's highest paid coach in 2013-14.
She also leads all Big Ten coaches in money made that year, though the two salary leaders – Stringer and Brenda Frese – didn't actually join the conference until this school year.
Women's basketball coach salaries
1. C. Vivian Stringer, Rutgers - $1,155,950
2. Brenda Frese, Maryland - $1,125,265
3. Lisa Bluder, Iowa - $935,284
4. Connie Yori, Nebraska - $814,706
5. Suzy Merchant, Michigan State, $690,105
6. Kevin McGuff, Ohio State - $676,182
7. Sharon Versyp, Purdue - $589,214
8. Pam Borton, Minnesota (no longer coach) - $553,462
9. Curt Miller, Indiana (resigned) - $473,852
10. Matt Bollant, Illinois - $411,828
Making money the old-school way
While TV money is obviously playing a huge role in the bolstering of athletic department revenues, some schools are still making money the old-fashioned way, by selling tickets.
Luxury boxes and other modern-amenity seating, of course, also plays a huge role. But this is another place where football sets itself apart from basketball.
Indiana again is the rare spot that made more on basketball ticket sales than football.
Football ticket sales
1. Ohio State - $47,091,663
2. Michigan - $46,108,503
3. Nebraska - $34,121,726
4. Iowa - $21,042,903
5. Michigan State - $17,671,810
6. Minnesota - $14,024,130
7. Purdue - $9,628,594
8. Illinois - $9,236,799
9. Rutgers - $8,767,194
10. Indiana - $6,585,484
11. Maryland - $6,392,258
Men's basketball ticket sales
1. Indiana - $9,765,047
2. Illinois - $7,519,226
3. Ohio State - $7,415,146
4. Maryland - $6,096,790
5. Minnesota - $5,604,895
6. Michigan State - $5,067,854
7. Michigan - $4,768,080
8. Purdue - $3,964,735
9. Iowa - $3,805,013
10. Nebraska - $3,025,876
11. Rutgers - $1,306,028
Does recruiting spending pay?
One oddity of the numbers is the amount schools spend on recruiting, which continues to rise. But did the nearly $800,000 that Illinois football spent on recruiting in 2013-14 really pay off? Rivals.com rated Illinois with the Big Ten's seventh-best class that season while Ohio State, which spent nearly $486,000, had the top-rated class and went on to win the national championship.
Football recruiting spending
1. Nebraska - $904,269
2. Illinois - $783,959
3. Michigan State - $647,875
4. Michigan - $584,721
5. Minnesota - $555,755
6. Indiana - $545,017
7. Ohio State - $485,996
8. Rutgers - $482,220
9. Purdue - $406,384
10. Iowa - $347,037
11. Maryland - $267,867
Men's basketball recruiting spending
1. Indiana - $716,888
2. Illinois - $431,327
3. Nebraska - $416,096
4. Minnesota - $359,056
5. Iowa - $291,811
6. Michigan State - $256,167
7. Michigan - $234,090
8. Ohio State - $226,226
9. Purdue - $197,206
10. Rutgers - $111,178
11. Maryland - $104,889
Big-time donors make a difference
None of these schools is Oregon, where Phil Knight's LLC made the Ducks 2013-14's big numbers winner, making $121.8 million on football because of the $88 million donation of the football program's Hatfield Dowlin complex.
The Big Ten doesn't have those deep pockets, but the donors still came out in full forces and made a huge difference in the bottom line for many programs.
This is the money that likely will be tapped into when Cost of Attendance comes into play in the fall of 2015 and schools are allowed to begin paying athletes a stipend – the number of which is decided by the school's financial aid office – to cover the expenses related to being a student that aren't already covered in the athletes' scholarships.
For some schools, though the numbers are dwindling, student fees still exist and fees that go along with the tuition of the general student body (or subsidies) are used to pay for athletic expenses.
Athletic donor contributions
1. Michigan - $35,267,267
2. Iowa - $30,356,325
3. Michigan State - $29,724,939
4. Ohio State - $28,201,658
5. Illinois - $16,909,059
6. Indiana - $16,792,186
7. Purdue - $15,281,636
8. Nebraska - $11,833,760
9. Maryland - $11,225,922
10. Minnesota - $10,332,287
11. Rutgers - $8,113,992
Athletic student fees collected
1. Maryland - $11,315,001
2. Rutgers - $10,323,090
3. Illinois - $3,046,935
4. Iowa - $683,917
Michigan, Michigan State, Ohio State, Indiana, Nebraska, Purdue, Minnesota - $0
Individual programs to read about:
Ohio State
Iowa
Minnesota
Texas
Georgia
Florida State
LSU
Oregon
Maryland was in enough of a financial bind that it had eliminated seven sports.
At the time, Maryland athletic director Kevin Anderson told USA Today that "No future Maryland athletic director will ever have to look in young men's and young women's eyes and say you can't play here anymore."
The 2013-14 financial data from forms sent from the schools to the NCAA, acquired via Freedom of Information requests, show the benefit of being part of the conference, with the Big Ten Network money and football money continuing to grow.
With that in mind, here is a look at some rankings of current Big Ten teams and their football-related surplus from 2013-14. Keep in mind that Northwestern, a private school, and Penn State, because of Pennsylvania's weak Right to Know policy, are not part of the listing because they are not subject to FOIA requests of this sort.
Wisconsin has not yet responded to a FOIA request for its data. Those numbers will be added when they are received.
Football team profit (revenue minus expenses):
1. Michigan - $64,628,017
2. Ohio State - $40,387,038
3. Nebraska - $36,319,663
4. Iowa - $33,993,770
5. Michigan State - $26,115,000
6. Illinois - $13,678,605
7. Minnesota - $12,064,173
8. Indiana - $8,667,357
9. Maryland - $6,291,746
10. Purdue - $4,456,955
11. Rutgers - $1,996,038
Baskeball money is secondary
Football is clearly where the money is at, which is why Maryland was willing to drop its traditional basketball rivalries to jump to the Big Ten.
The best example of this is actually the University of Kentucky, clearly a basketball school in the big football-money driven Southeastern Conference.
Yet, in 2013-14, Kentucky actually made more than double the amount on its football program than its basketball program. Kentucky made $16.9 million on football and $7.5 million on men's basketball.
That being said, the Big Ten remains a powerhouse basketball league and several teams made more than Kentucky.
Men's basketball profit (revenue minus expenses):
1. Ohio State - $14,246,586
2. Indiana - $11,275,513
3. Illinois - $9,542,958
4. Michigan State - $8,474,302
5. Maryland - $6,821,798
6. Michigan - $6,179,411
7. Iowa - $4,594,083
8. Purdue - $3,106,981
9. Minnesota - $2,127,533
10. Nebraska - $2,116,412
11. Rutgers - $1,202,291
Big Ten Network money makes a difference
Looking at the numbers, it's clear why Maryland and Rutgers jumped to the Big Ten. Schools don't get a full share of the Big Ten money until they are in the conference for six full years, which is why Nebraska lags behind in the NCAA/conference distribution category as well.
But every other school brought in at least $28.6 million extra because of the network, bowl payouts and tournament money. Those numbers are expected to grow to reach more than $44.5 million apiece per school by 2017-18, when the new TV deal begins, according to the Lafayette Courier & Journal.
NCAA/conference distributions (bowl, tournament, conference TV, etc.)
1. Michigan State - $31,260,069
2. Indiana - $30,073,247
3. Illinois - $29,290,831
4. Michigan - $29,272,753
5. Iowa - $28,960,390
6. Purdue - $28,928,744
7. Ohio State - $28,662,655
8. Minnesota - $28,611,812
9. Maryland (ACC) - $19,038,856
10. Nebraska - $16,098,749
11. Rutgers (AAC) - $9,269,466
More programs bringing home profit
In the 2011-12 data, USA Today Sports reported that just 23 of 228 athletics departments at NCAA Division I public schools were able to cover their own expenses and turn an overall profit. Last year, in the Big Ten alone, eight of the 11 schools that responded were able to cover their own expenses and the top six turned a profit.
Athletic department profit (revenue minus expenses):
1. Ohio State - $22,661,497
2. Michigan - $13,038,628
3. Indiana - $4,282,047
4. Iowa - $3,680,107
5. Maryland - $481,975
6. Nebraska - $184,103
7. Minnesota - $0
8. Rutgers - $0
9. Illinois - (-)$2,925,082
10. Michigan State - (-)$3,220,376
11. Purdue - (-)$4,949,278
Athletic department total operating revenue
1. Michigan - $157,899,820
2. Ohio State - $145,232,681
3. Minnesota - $106,176,156
4. Iowa - $105,958,954
5. Michigan State - $104,677,456
6. Nebraska - $94,797,692
7. Indiana - $84,668,779
8. Illinois - $80,848,569
9. Rutgers - $76,656,339
10. Maryland - $73,434,869
11. Purdue - $71,372,206
Football coaches make more
It's natural that, with football programs bringing in more money, their coaches and assistant coaches are making more money.
Indiana, Maryland and Purdue were the rare programs where that didn't hold true:
Football coach salaries, benefits, bonuses paid by university
1. Mark Dantonio, Michigan State - $5,495,659
2. Urban Meyer, Ohio State - $5,244,212
3. Kurt Ferentz, Iowa - $4,239,391
4. Brady Hoke, Michigan (no longer coach) - $4,157,653
5. Bo Pelini, Nebraska (no longer coach) - $3,249,429
6. Darrell Hazell, Purdue - $2,259,280
7. Randy Edsall, Maryland - $2,155,352
8. Tim Beckman, Illinois - $1,811,157
9. Jerry Kill, Minnesota - $1,536,154
10. Kevin Wilson, Indiana - $1,525,743
11. Kyle Flood, Rutgers - $989,361
Football asst. coach salaries, benefits, bonuses paid by university
1. Ohio State - $6,006,654
2. Michigan - $4,364,134
3. Michigan State - $4,021,367
4. Iowa - $3,765,495
5. Nebraska - $3,298,581
6. Indiana - $3,103,100
7. Minnesota - $2,878,383
8. Maryland - $2,813,877
9. Purdue - $2,579,392
10. Rutgers - $2,401,349
11. Illinois - $2,216,719
Men's basketball coach salaries, benefits, bonuses paid by university
1. Tom Crean, Indiana - $3,702,559
2. Tom Izzo, Michigan State - $3,530,631
3. Thad Matta, Ohio State - $3,505,565
4. John Beilein, Michigan - $2,873,800
5. Matt Painter, Purdue - $2,458,274
6. Mark Turgeon, Maryland - $2,299,453
7. Tim Miles, Nebraska - $1,887,213
8. John Groce, Illinois - $1,822,604
9. Richard Pitino, Minnesota - $1,605,165
10. Fran McCaffery, Iowa - $1,548,548
11. Eddie Jordan, Rutgers - $1,087,601
Stringer leads Rutgers coaches in pay
It takes a coach with over 900 wins that has also taken three different schools to a Final Four, but C. Vivian Stringer is the rare women's basketball coach who was actually her institution's highest paid coach in 2013-14.
She also leads all Big Ten coaches in money made that year, though the two salary leaders – Stringer and Brenda Frese – didn't actually join the conference until this school year.
Women's basketball coach salaries
1. C. Vivian Stringer, Rutgers - $1,155,950
2. Brenda Frese, Maryland - $1,125,265
3. Lisa Bluder, Iowa - $935,284
4. Connie Yori, Nebraska - $814,706
5. Suzy Merchant, Michigan State, $690,105
6. Kevin McGuff, Ohio State - $676,182
7. Sharon Versyp, Purdue - $589,214
8. Pam Borton, Minnesota (no longer coach) - $553,462
9. Curt Miller, Indiana (resigned) - $473,852
10. Matt Bollant, Illinois - $411,828
Making money the old-school way
While TV money is obviously playing a huge role in the bolstering of athletic department revenues, some schools are still making money the old-fashioned way, by selling tickets.
Luxury boxes and other modern-amenity seating, of course, also plays a huge role. But this is another place where football sets itself apart from basketball.
Indiana again is the rare spot that made more on basketball ticket sales than football.
Football ticket sales
1. Ohio State - $47,091,663
2. Michigan - $46,108,503
3. Nebraska - $34,121,726
4. Iowa - $21,042,903
5. Michigan State - $17,671,810
6. Minnesota - $14,024,130
7. Purdue - $9,628,594
8. Illinois - $9,236,799
9. Rutgers - $8,767,194
10. Indiana - $6,585,484
11. Maryland - $6,392,258
Men's basketball ticket sales
1. Indiana - $9,765,047
2. Illinois - $7,519,226
3. Ohio State - $7,415,146
4. Maryland - $6,096,790
5. Minnesota - $5,604,895
6. Michigan State - $5,067,854
7. Michigan - $4,768,080
8. Purdue - $3,964,735
9. Iowa - $3,805,013
10. Nebraska - $3,025,876
11. Rutgers - $1,306,028
Does recruiting spending pay?
One oddity of the numbers is the amount schools spend on recruiting, which continues to rise. But did the nearly $800,000 that Illinois football spent on recruiting in 2013-14 really pay off? Rivals.com rated Illinois with the Big Ten's seventh-best class that season while Ohio State, which spent nearly $486,000, had the top-rated class and went on to win the national championship.
Football recruiting spending
1. Nebraska - $904,269
2. Illinois - $783,959
3. Michigan State - $647,875
4. Michigan - $584,721
5. Minnesota - $555,755
6. Indiana - $545,017
7. Ohio State - $485,996
8. Rutgers - $482,220
9. Purdue - $406,384
10. Iowa - $347,037
11. Maryland - $267,867
Men's basketball recruiting spending
1. Indiana - $716,888
2. Illinois - $431,327
3. Nebraska - $416,096
4. Minnesota - $359,056
5. Iowa - $291,811
6. Michigan State - $256,167
7. Michigan - $234,090
8. Ohio State - $226,226
9. Purdue - $197,206
10. Rutgers - $111,178
11. Maryland - $104,889
Big-time donors make a difference
None of these schools is Oregon, where Phil Knight's LLC made the Ducks 2013-14's big numbers winner, making $121.8 million on football because of the $88 million donation of the football program's Hatfield Dowlin complex.
The Big Ten doesn't have those deep pockets, but the donors still came out in full forces and made a huge difference in the bottom line for many programs.
This is the money that likely will be tapped into when Cost of Attendance comes into play in the fall of 2015 and schools are allowed to begin paying athletes a stipend – the number of which is decided by the school's financial aid office – to cover the expenses related to being a student that aren't already covered in the athletes' scholarships.
For some schools, though the numbers are dwindling, student fees still exist and fees that go along with the tuition of the general student body (or subsidies) are used to pay for athletic expenses.
Athletic donor contributions
1. Michigan - $35,267,267
2. Iowa - $30,356,325
3. Michigan State - $29,724,939
4. Ohio State - $28,201,658
5. Illinois - $16,909,059
6. Indiana - $16,792,186
7. Purdue - $15,281,636
8. Nebraska - $11,833,760
9. Maryland - $11,225,922
10. Minnesota - $10,332,287
11. Rutgers - $8,113,992
Athletic student fees collected
1. Maryland - $11,315,001
2. Rutgers - $10,323,090
3. Illinois - $3,046,935
4. Iowa - $683,917
Michigan, Michigan State, Ohio State, Indiana, Nebraska, Purdue, Minnesota - $0
Individual programs to read about:
Ohio State
Iowa
Minnesota
Texas
Georgia
Florida State
LSU
Oregon
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