"The Portland Business Journal contacted 71 schools to get their apparel contracts via FOIA.
Most of them responded, with only 1 large school (West Virginia) redacting the dollar amounts. Many smaller schools did not report any apparel allowance or cash payments, but due to uncertainty about whether or not they received zero or were simply redacted, I left them out of the averages. Here is the average, by 2015 conference affiliation.
Big 12 (5 schools reporting, not counting WVU) - 3.43 million/year/school
Big Ten (10) - $3.24 million
SEC (11) - $3.21 million
PAC (9) - $2.79 million
ACC (6) - $2.33 million
AAC (4) - $1.83 million (1 other school did not report any income)
MWC (4) - $439,000 (2 other schools did not report any income)
C-USA (3) - $10,000 (3 other schools did not report any income)
Sun Belt (2) - $7,500 (2 other schools did not report any income)
MAC (1) - 0 (7 other schools did not report any income)
New Mexico State - 0
Interestingly, UConn and Cincinnati both made about $2.6 million from their apparel contracts. They ranked 22nd and 23rd on a list that includes 41 Power Conference teams. The only other G5 schools to beat any P5 schools were USF (37th) and UNLV (44th, and beating only 1 P5 school, Clemson by $15,000)."
See what your university gets from Nike, Adidas or Under Armour (Database)
"The University of Michigan's contract with Adidas is the largest in the database. The university gets $4.4 million in equipment and apparel and another $3.8 million in cash annually from Adidas.
Adidas and Under Armour tend to pay more for the right to outfit college athletes. UCLA will get $7.5 million in cash and apparel from Adidas. By comparison, the University of Oregon will get $2.8 million from Nike.
Football may be the most visible college sport, but universities with top basketball programs have contracts as lucrative as top football schools. Basketball powerhouse Kansas will receive $6.1 million in cash and apparel from Adidas this year, more than football power Alabama will receive from Nike ($3.5 million)."
| University | Conference | Company | Equipment and apparel allowance | Cash | |
|---|---|---|---|---|---|
| The University of North Carolina at Chapel Hill | ACC | Nike | $3,200,000 | $250,000 | View Details |
| Florida State University | ACC | Nike | $2,800,000 | $1,400,000 | View Details |
| University of Maryland | ACC | Under Armour | $1,900,000 | $1,475,000 | View Details |
| University of Virginia | ACC | Nike | $1,300,000 | $200,000 | View Details |
| Virginia Polytechnic Institute and State University | ACC | Nike | $1,000,000 | $275,000 | View Details |
| Clemson University | ACC | Nike | $600,000 | $400,000 | View Details |
| Records 1-6 of 6 |
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